Factors influencing the purchase intention of organic personal care products
Purchase intention measures the behaviour of the consumer in buying a product. The emergence of organic market has created a demand for beauty and personal care products. Therefore, many factors that lead to the purchase intention of consumers need to be realised by marketers in order to maximise sa...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English |
| 出版: |
2019
|
| 主題: | |
| 在線閱讀: | http://eprints.utm.my/id/eprint/92326/1/NooritaMohammadPAHIBS2019.pdf.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|