The effect of personality traits and self enhancement motives on brand outcomes in branded clothing industry

The increasing trend of symbolic consumption among consumers of branded clothing in Pakistan has implications for both, the branded clothing industry and consumer behavior scholars. Self-enhancement motives (brand engagement in self-concept and status consumption) are core elements of symbolic consu...

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主要作者: Rehman, Zia Ur
格式: Thesis
语言:English
出版: 2019
主题:
在线阅读:http://eprints.utm.my/id/eprint/92416/1/ZiaUrRehmanPAHIBS2019.pdf.pdf
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