Potential of heritage tourism in Muar

The aim of this study was to determine the characteristics that influence the Muar district as a heritage tourism destination in Johor. Tourism industry in Malaysia showed an encouraging development. Government has given serious attention to this sector because of its ability to contribute to the na...

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Main Author:	Mohd. Ghani, Hafizuddin
Format:	Thesis
Language:	English
Published:	2017
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utm.my/id/eprint/92986/1/HafizuddinMohdGhaniMFABU2017.pdf
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id	my-utm-ep.92986
record_format	uketd_dc
spelling	my-utm-ep.929862021-11-07T06:00:11Z Potential of heritage tourism in Muar 2017 Mohd. Ghani, Hafizuddin H Social Sciences (General) The aim of this study was to determine the characteristics that influence the Muar district as a heritage tourism destination in Johor. Tourism industry in Malaysia showed an encouraging development. Government has given serious attention to this sector because of its ability to contribute to the national income while improving the socio-economic status of the people. This research is conducted in order to know about heritage tourism. Basically heritage tourism is a form of tourism segment that make heritage site as a main attraction and some intangible element such as culture, tradition as supporting element to heritage tourism. Hence, both tangible and intangible element important in promoting heritage tourism. Therefore, Muar has been choose as the site study for this research since Muar has a lot of heritage site and historical value. The study also to look into the existence of the existing tourist attractions which oriented to history and heritage, which this study will look at the ability of existing tourism attractions to attract tourists from Malaysia and abroad. The approach used in this study is to use non-probability sampling. Size respondents for this study was 100 respondents each for locals and tourists who come to Muar. For data analysis, this research using descriptive analysis for basic information on the overall analysis and analysis of Likert scale is used to determine the mean of each view of the importance of interpretation techniques before and after visiting Muar. The study also analyses market appeal-robusticity matrix. From the analysis, the strength of tourist attractions ready are known. This study can also be used as a case study to develop Muar as heritage tourism destination in Malaysia. 2017 Thesis http://eprints.utm.my/id/eprint/92986/ http://eprints.utm.my/id/eprint/92986/1/HafizuddinMohdGhaniMFABU2017.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:137208 masters Universiti Teknologi Malaysia, Faculty of Built Environment & Surveying Faculty of Built Environment & Surveying
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Mohd. Ghani, Hafizuddin Potential of heritage tourism in Muar
description	The aim of this study was to determine the characteristics that influence the Muar district as a heritage tourism destination in Johor. Tourism industry in Malaysia showed an encouraging development. Government has given serious attention to this sector because of its ability to contribute to the national income while improving the socio-economic status of the people. This research is conducted in order to know about heritage tourism. Basically heritage tourism is a form of tourism segment that make heritage site as a main attraction and some intangible element such as culture, tradition as supporting element to heritage tourism. Hence, both tangible and intangible element important in promoting heritage tourism. Therefore, Muar has been choose as the site study for this research since Muar has a lot of heritage site and historical value. The study also to look into the existence of the existing tourist attractions which oriented to history and heritage, which this study will look at the ability of existing tourism attractions to attract tourists from Malaysia and abroad. The approach used in this study is to use non-probability sampling. Size respondents for this study was 100 respondents each for locals and tourists who come to Muar. For data analysis, this research using descriptive analysis for basic information on the overall analysis and analysis of Likert scale is used to determine the mean of each view of the importance of interpretation techniques before and after visiting Muar. The study also analyses market appeal-robusticity matrix. From the analysis, the strength of tourist attractions ready are known. This study can also be used as a case study to develop Muar as heritage tourism destination in Malaysia.
format	Thesis
qualification_level	Master's degree
author	Mohd. Ghani, Hafizuddin
author_facet	Mohd. Ghani, Hafizuddin
author_sort	Mohd. Ghani, Hafizuddin
title	Potential of heritage tourism in Muar
title_short	Potential of heritage tourism in Muar
title_full	Potential of heritage tourism in Muar
title_fullStr	Potential of heritage tourism in Muar
title_full_unstemmed	Potential of heritage tourism in Muar
title_sort	potential of heritage tourism in muar
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment & Surveying
granting_department	Faculty of Built Environment & Surveying
publishDate	2017
url	http://eprints.utm.my/id/eprint/92986/1/HafizuddinMohdGhaniMFABU2017.pdf
_version_	1747818620136718336

Potential of heritage tourism in Muar

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