Tourist pereption towards Segamat as ecotourism destination
Ecotourism established because of the combination of environmental conservation and development. An ecotourism is one of tourism industry that is growing faster since years back then. This study is analyzing the tourist perception on Segamat as an ecotourism destination. (Beeton, 2006; Jamal and Str...
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my-utm-ep.929872021-11-07T06:00:12Z Tourist pereption towards Segamat as ecotourism destination 2017 Mohamad Sopian, Khairunn Najwa H Social Sciences (General) Ecotourism established because of the combination of environmental conservation and development. An ecotourism is one of tourism industry that is growing faster since years back then. This study is analyzing the tourist perception on Segamat as an ecotourism destination. (Beeton, 2006; Jamal and Stronza, 2009; Ryan, 2002), the relationship among perception of eco-tourism, interpretation needs and satisfaction from the perspective of visitors remained unclear. The objectives for this study are to identify the existing ecotourism product that has potential to be as world ecotourim destination, to identify tourist behavior towards ecotourism in Segamat and to analyze the tourist perception toward ecotourism in Segamat. Segamat district was chosen because there are a lot of ecotourism attractions and Segamat also has the USP of Endau Rompin National Park (Selai). Structured questionnaire form was being distributed to 146 respondents that represent the tourist population which was calculated using Yamane (1967) and the convenience sampling was used as the sampling technique. Descriptive analysis and content analysis were used to do the analysis and findings about the ecotourism in Segamat. At the end of this study, the tourist perception will produce to determine Segamat as an ecotourism destination. 2017 Thesis http://eprints.utm.my/id/eprint/92987/ http://eprints.utm.my/id/eprint/92987/1/KhairunnNajwaMohamadMFABU2017.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:137209 masters Universiti Teknologi Malaysia, Faculty of Built Environment & Surveying Faculty of Built Environment & Surveying |
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H Social Sciences (General) Mohamad Sopian, Khairunn Najwa Tourist pereption towards Segamat as ecotourism destination |
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Ecotourism established because of the combination of environmental conservation and development. An ecotourism is one of tourism industry that is growing faster since years back then. This study is analyzing the tourist perception on Segamat as an ecotourism destination. (Beeton, 2006; Jamal and Stronza, 2009; Ryan, 2002), the relationship among perception of eco-tourism, interpretation needs and satisfaction from the perspective of visitors remained unclear. The objectives for this study are to identify the existing ecotourism product that has potential to be as world ecotourim destination, to identify tourist behavior towards ecotourism in Segamat and to analyze the tourist perception toward ecotourism in Segamat. Segamat district was chosen because there are a lot of ecotourism attractions and Segamat also has the USP of Endau Rompin National Park (Selai). Structured questionnaire form was being distributed to 146 respondents that represent the tourist population which was calculated using Yamane (1967) and the convenience sampling was used as the sampling technique. Descriptive analysis and content analysis were used to do the analysis and findings about the ecotourism in Segamat. At the end of this study, the tourist perception will produce to determine Segamat as an ecotourism destination. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Mohamad Sopian, Khairunn Najwa |
author_facet |
Mohamad Sopian, Khairunn Najwa |
author_sort |
Mohamad Sopian, Khairunn Najwa |
title |
Tourist pereption towards Segamat as ecotourism destination |
title_short |
Tourist pereption towards Segamat as ecotourism destination |
title_full |
Tourist pereption towards Segamat as ecotourism destination |
title_fullStr |
Tourist pereption towards Segamat as ecotourism destination |
title_full_unstemmed |
Tourist pereption towards Segamat as ecotourism destination |
title_sort |
tourist pereption towards segamat as ecotourism destination |
granting_institution |
Universiti Teknologi Malaysia, Faculty of Built Environment & Surveying |
granting_department |
Faculty of Built Environment & Surveying |
publishDate |
2017 |
url |
http://eprints.utm.my/id/eprint/92987/1/KhairunnNajwaMohamadMFABU2017.pdf |
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1747818620378939392 |