The influence of extended warranty policy in Malaysian culture perspective : a case study in automobile

The influence of extended warranty policy in Malaysian culture perspective : a case study in automobile

The term of extended warranty has recently appeared in Malaysia industrial market, although it has appeared in the developing countries for quite since the passage of the Magnuson-Moss Warranty—Federal Trade Commission Improvement Act in 1975. Since that era, researchers and scholars has been exte...

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Main Author: Osman Widaa, Amro
Format: Thesis
Language:English
Published: 2008
Subjects:
QA76 Computer software
Online Access:http://eprints.utm.my/id/eprint/9492/1/AmroOsmanWidaaMFSKSM2008.pdf
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spelling my-utm-ep.94922018-07-19T01:51:00Z The influence of extended warranty policy in Malaysian culture perspective : a case study in automobile 2008-11 Osman Widaa, Amro QA76 Computer software The term of extended warranty has recently appeared in Malaysia industrial market, although it has appeared in the developing countries for quite since the passage of the Magnuson-Moss Warranty—Federal Trade Commission Improvement Act in 1975. Since that era, researchers and scholars has been extensively studied it. In this paper our goal is to study the Malaysian consumers’ perception toward the extended warranty policy, where we have taken Automobile industrial market as our case study to support our believe that Malaysia which is one of the developing countries in terms of industry, and the automobile market represent from the high marketing level. From that perception, we believe that we can obtain a high investigation records in terms of scale of consumers perception. In this paper we have under taken a survey method as a methodology for conducting the data collection. In particular we have designed questionnaire as our instrumental to assist our investigation in collecting required information from the Malaysian consumers. SPSS software has been used to aid the statistical analysis and analyzed of the data that have been collected using the questionnaire methodology. As a summary, by conducting our survey and gathering the data collection from respondents, we are able to analyze our data and come out with results that can answer our research questions and fulfill our objective. 2008-11 Thesis http://eprints.utm.my/id/eprint/9492/ http://eprints.utm.my/id/eprint/9492/1/AmroOsmanWidaaMFSKSM2008.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:843?site_name=Restricted Repository masters Universiti Teknologi Malaysia, Faculty of Computer Science and Information System Faculty of Computer Science and Information System
institution Universiti Teknologi Malaysia
collection UTM Institutional Repository
language English
topic QA76 Computer software
spellingShingle QA76 Computer software
Osman Widaa, Amro
The influence of extended warranty policy in Malaysian culture perspective : a case study in automobile
description The term of extended warranty has recently appeared in Malaysia industrial market, although it has appeared in the developing countries for quite since the passage of the Magnuson-Moss Warranty—Federal Trade Commission Improvement Act in 1975. Since that era, researchers and scholars has been extensively studied it. In this paper our goal is to study the Malaysian consumers’ perception toward the extended warranty policy, where we have taken Automobile industrial market as our case study to support our believe that Malaysia which is one of the developing countries in terms of industry, and the automobile market represent from the high marketing level. From that perception, we believe that we can obtain a high investigation records in terms of scale of consumers perception. In this paper we have under taken a survey method as a methodology for conducting the data collection. In particular we have designed questionnaire as our instrumental to assist our investigation in collecting required information from the Malaysian consumers. SPSS software has been used to aid the statistical analysis and analyzed of the data that have been collected using the questionnaire methodology. As a summary, by conducting our survey and gathering the data collection from respondents, we are able to analyze our data and come out with results that can answer our research questions and fulfill our objective.
format Thesis
qualification_level Master's degree
author Osman Widaa, Amro
author_facet Osman Widaa, Amro
author_sort Osman Widaa, Amro
title The influence of extended warranty policy in Malaysian culture perspective : a case study in automobile
title_short The influence of extended warranty policy in Malaysian culture perspective : a case study in automobile
title_full The influence of extended warranty policy in Malaysian culture perspective : a case study in automobile
title_fullStr The influence of extended warranty policy in Malaysian culture perspective : a case study in automobile
title_full_unstemmed The influence of extended warranty policy in Malaysian culture perspective : a case study in automobile
title_sort influence of extended warranty policy in malaysian culture perspective : a case study in automobile
granting_institution Universiti Teknologi Malaysia, Faculty of Computer Science and Information System
granting_department Faculty of Computer Science and Information System
publishDate 2008
url http://eprints.utm.my/id/eprint/9492/1/AmroOsmanWidaaMFSKSM2008.pdf
_version_ 1747814738917588992

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