Model kepuasan pelanggan bagi laman web e-runcit

E-Retail, the short form of Electronic Retailing is a process where the goods are sold on the Internet. E-Retail is one of the examples of the Business-to-Consumer (B2C) businesses conducted online. E-Retail benefits consumer, organization and community. Even though this method benefits all parties,...

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Main Author: A. Kahar, Aidil Suraya
Format: Thesis
Language:English
Published: 2008
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Online Access:http://eprints.utm.my/id/eprint/9526/1/AidilSurayaMFC2008.pdf
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spelling my-utm-ep.95262018-10-14T07:19:56Z Model kepuasan pelanggan bagi laman web e-runcit 2008-06 A. Kahar, Aidil Suraya HD28 Management. Industrial Management QA76 Computer software E-Retail, the short form of Electronic Retailing is a process where the goods are sold on the Internet. E-Retail is one of the examples of the Business-to-Consumer (B2C) businesses conducted online. E-Retail benefits consumer, organization and community. Even though this method benefits all parties, the e-retail website which provides customer satisfaction has not been accorded similar attention. By performing this project, the characteristics of a good e-retail website and what should have been on the website have been identified. They can be categorised into three key elements; the basic element function, additional function and design layout of the website. After taking into account the key elements, the model that will ultimately satisfy the customer will be developed. This is aimed at guiding retailer to develop a website that can support and increase customer satisfaction as well as increase the buying transaction that can generate profit to the retailers that utilises the e-retail as their business medium. 2008-06 Thesis http://eprints.utm.my/id/eprint/9526/ http://eprints.utm.my/id/eprint/9526/1/AidilSurayaMFC2008.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:891?site_name=Restricted Repository masters Universiti Teknologi Malaysia, Faculty of Computer Science and Information System Faculty of Computer Science and Information System 1.Barnard, L. & Wesson, J. (2003). Usability issues for E-commerce in South Africa: an Empirical Investigation. University ofPort Elizabeth 2.Brussels (2006). European E-Business, The Tipping Point Is Now. p20-23 3.Charles Dennis (2005). Sale the 7 Cs: teaching/training aidfor the (e-Jretail mix. p179-193 4.Delone & McLean (2004). Measuring E-Commerce Success: Applying the DeLone & McLean Information System Success Model. 5.Ab. Razak C.H. and Macaulay, L. (2005). Trust Agent for E-Commerce: Looking for Clues. IEEE International Conference on e-Technology, e-Commerce, e-Service. Hong Kong, pp: 286-289. 6.Syarifah Norfadzila W.A. dan Ab. Razak C. H. (2007), "Kajian Terhadap Kesetiaan Pelanggan Atas Talian" Seminar Teknologi Maklumat, Melaka. 7.Doherty, N.F., Ellis-Chadwick, F. and Hart, C.A., (1999). Cyber retailing in the UK: the potential ofthe Internet as a retail channef. International Journal of Retail & Distribution Management, VoL 27 No.1, p22-36 8.Efraim Turban and David King (2003). Introduction To E-Commerce International ed. Practice Hall. p93-146.
institution Universiti Teknologi Malaysia
collection UTM Institutional Repository
language English
topic HD28 Management
Industrial Management
QA76 Computer software
spellingShingle HD28 Management
Industrial Management
QA76 Computer software
A. Kahar, Aidil Suraya
Model kepuasan pelanggan bagi laman web e-runcit
description E-Retail, the short form of Electronic Retailing is a process where the goods are sold on the Internet. E-Retail is one of the examples of the Business-to-Consumer (B2C) businesses conducted online. E-Retail benefits consumer, organization and community. Even though this method benefits all parties, the e-retail website which provides customer satisfaction has not been accorded similar attention. By performing this project, the characteristics of a good e-retail website and what should have been on the website have been identified. They can be categorised into three key elements; the basic element function, additional function and design layout of the website. After taking into account the key elements, the model that will ultimately satisfy the customer will be developed. This is aimed at guiding retailer to develop a website that can support and increase customer satisfaction as well as increase the buying transaction that can generate profit to the retailers that utilises the e-retail as their business medium.
format Thesis
qualification_level Master's degree
author A. Kahar, Aidil Suraya
author_facet A. Kahar, Aidil Suraya
author_sort A. Kahar, Aidil Suraya
title Model kepuasan pelanggan bagi laman web e-runcit
title_short Model kepuasan pelanggan bagi laman web e-runcit
title_full Model kepuasan pelanggan bagi laman web e-runcit
title_fullStr Model kepuasan pelanggan bagi laman web e-runcit
title_full_unstemmed Model kepuasan pelanggan bagi laman web e-runcit
title_sort model kepuasan pelanggan bagi laman web e-runcit
granting_institution Universiti Teknologi Malaysia, Faculty of Computer Science and Information System
granting_department Faculty of Computer Science and Information System
publishDate 2008
url http://eprints.utm.my/id/eprint/9526/1/AidilSurayaMFC2008.pdf
_version_ 1747814746985332736