E-commerce implementation process framework for business-to-customer Malaysian small and medium enterprises

Many small and medium sized enterprises (SMEs) have recently decided to implement electronic commerce (e-Commerce). This requires them to successfully implement e-Commerce systems, since an inefficient implementation may lead to endangerment of the company's survival. However, despite the exten...

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Main Author:	Paris, Deborah Libu
Format:	Thesis
Language:	English
Published:	2018
Subjects:	QA75 Electronic computers Computer science
Online Access:	http://eprints.utm.my/id/eprint/96203/1/DeborahlibuParisPSC2018.pdf.pdf
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id	my-utm-ep.96203
record_format	uketd_dc
spelling	my-utm-ep.962032022-07-05T02:33:25Z E-commerce implementation process framework for business-to-customer Malaysian small and medium enterprises 2018 Paris, Deborah Libu QA75 Electronic computers. Computer science Many small and medium sized enterprises (SMEs) have recently decided to implement electronic commerce (e-Commerce). This requires them to successfully implement e-Commerce systems, since an inefficient implementation may lead to endangerment of the company's survival. However, despite the extensive benefits of e-Commerce, there is still a lack of e-Commerce implementations among SMEs in Malaysia. Therefore, this research aims to develop an e-Commerce Implementation Process Framework for Business-to-Customer (B2C) Malaysian SMEs. A collection of the actual experiences of SME e-Commerce champions who were involved in the implementation of e-Commerce, can facilitate the identification of the activities and the primary determinants for inclusion in the implementation process. This research adopted a positivist qualitative research approach, using case studies of Malaysian SMEs in the fashion and apparel sector, who have implemented B2C e-Commerce. In-depth interviews of e-Commerce champions were conducted over the course of three and six interviews for the pilot and primary case studies, respectively. The analysis of the data collected was divided into four phases. The first phase involved both within and cross-case analysis of the pilot cases. The second and third phases involved within and cross-case analysis of primary cases. The fourth phase involved the verification of the framework with four experts in the related field. Thematic analysis method and NVivo software were employed for data analysis. The findings from this research consist of a set of implementation activities and their main determinants featuring the B2C e-Commerce implementation process based on Kotter’s eight-stage framework. Finally, these results provide an appropriate framework for the B2C e-Commerce implementation process for Malaysian SMEs in the fashion and apparel sector. The framework is beneficial for e-Commerce practitioners as well as researchers who have similar interests in this field. 2018 Thesis http://eprints.utm.my/id/eprint/96203/ http://eprints.utm.my/id/eprint/96203/1/DeborahlibuParisPSC2018.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:142140 phd doctoral Universiti Teknologi Malaysia Faculty of Engineering - School of Computing
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	QA75 Electronic computers Computer science
spellingShingle	QA75 Electronic computers Computer science Paris, Deborah Libu E-commerce implementation process framework for business-to-customer Malaysian small and medium enterprises
description	Many small and medium sized enterprises (SMEs) have recently decided to implement electronic commerce (e-Commerce). This requires them to successfully implement e-Commerce systems, since an inefficient implementation may lead to endangerment of the company's survival. However, despite the extensive benefits of e-Commerce, there is still a lack of e-Commerce implementations among SMEs in Malaysia. Therefore, this research aims to develop an e-Commerce Implementation Process Framework for Business-to-Customer (B2C) Malaysian SMEs. A collection of the actual experiences of SME e-Commerce champions who were involved in the implementation of e-Commerce, can facilitate the identification of the activities and the primary determinants for inclusion in the implementation process. This research adopted a positivist qualitative research approach, using case studies of Malaysian SMEs in the fashion and apparel sector, who have implemented B2C e-Commerce. In-depth interviews of e-Commerce champions were conducted over the course of three and six interviews for the pilot and primary case studies, respectively. The analysis of the data collected was divided into four phases. The first phase involved both within and cross-case analysis of the pilot cases. The second and third phases involved within and cross-case analysis of primary cases. The fourth phase involved the verification of the framework with four experts in the related field. Thematic analysis method and NVivo software were employed for data analysis. The findings from this research consist of a set of implementation activities and their main determinants featuring the B2C e-Commerce implementation process based on Kotter’s eight-stage framework. Finally, these results provide an appropriate framework for the B2C e-Commerce implementation process for Malaysian SMEs in the fashion and apparel sector. The framework is beneficial for e-Commerce practitioners as well as researchers who have similar interests in this field.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Paris, Deborah Libu
author_facet	Paris, Deborah Libu
author_sort	Paris, Deborah Libu
title	E-commerce implementation process framework for business-to-customer Malaysian small and medium enterprises
title_short	E-commerce implementation process framework for business-to-customer Malaysian small and medium enterprises
title_full	E-commerce implementation process framework for business-to-customer Malaysian small and medium enterprises
title_fullStr	E-commerce implementation process framework for business-to-customer Malaysian small and medium enterprises
title_full_unstemmed	E-commerce implementation process framework for business-to-customer Malaysian small and medium enterprises
title_sort	e-commerce implementation process framework for business-to-customer malaysian small and medium enterprises
granting_institution	Universiti Teknologi Malaysia
granting_department	Faculty of Engineering - School of Computing
publishDate	2018
url	http://eprints.utm.my/id/eprint/96203/1/DeborahlibuParisPSC2018.pdf.pdf
_version_	1747818648016257024

E-commerce implementation process framework for business-to-customer Malaysian small and medium enterprises

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