The effects of creative and cultural products to destination image --- the Forbidden City, China

The purpose of this study is to study the effect of creative and cultural products on the destination image, to understand the current status of the existing cultural and creative products at the destination, and to make recommendations for further development and improvement of the destination imag...

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Bibliographic Details
Main Author:	Jinyan, Feng
Format:	Thesis
Language:	English
Published:	2020
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/96815/1/FengJinyanMFABU2020.pdf.pdf
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id	my-utm-ep.96815
record_format	uketd_dc
spelling	my-utm-ep.968152022-08-23T06:35:22Z The effects of creative and cultural products to destination image --- the Forbidden City, China 2020 Jinyan, Feng G154.9-155.8 Travel and state. Tourism The purpose of this study is to study the effect of creative and cultural products on the destination image, to understand the current status of the existing cultural and creative products at the destination, and to make recommendations for further development and improvement of the destination image. As an emerging industry-cultural entrepreneurship industry has gradually become a trend. In recent years, China's creative and cultural industry has been booming, and in the process of its development, it is looking for the possibility of co-development with other industries. In this form, cultural and creative products based on the culture of tourist destinations are born. As a new element of a tourist destination, cultural and creative products have a great influence on the destination's image to a certain extent. It is also due to the various ways in which cultural and creative products are presented to the public, promoting the destination image and culture through these ways. This study regards cultural and creative products as a element of a destination, explores the image of the Forbidden City as a whole and single element by collecting keywords, comparing and analysing the results to verify them; at the same time, cultural and creative products are used as a means of disseminating information to the outside world , through a questionnaire to investigate its impact on the destination image during the previsit process, and put forward suggestions for further development. 2020 Thesis http://eprints.utm.my/id/eprint/96815/ http://eprints.utm.my/id/eprint/96815/1/FengJinyanMFABU2020.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:142156 masters Universiti Teknologi Malaysia Faculty of Built Environment & Surveying
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Jinyan, Feng The effects of creative and cultural products to destination image --- the Forbidden City, China
description	The purpose of this study is to study the effect of creative and cultural products on the destination image, to understand the current status of the existing cultural and creative products at the destination, and to make recommendations for further development and improvement of the destination image. As an emerging industry-cultural entrepreneurship industry has gradually become a trend. In recent years, China's creative and cultural industry has been booming, and in the process of its development, it is looking for the possibility of co-development with other industries. In this form, cultural and creative products based on the culture of tourist destinations are born. As a new element of a tourist destination, cultural and creative products have a great influence on the destination's image to a certain extent. It is also due to the various ways in which cultural and creative products are presented to the public, promoting the destination image and culture through these ways. This study regards cultural and creative products as a element of a destination, explores the image of the Forbidden City as a whole and single element by collecting keywords, comparing and analysing the results to verify them; at the same time, cultural and creative products are used as a means of disseminating information to the outside world , through a questionnaire to investigate its impact on the destination image during the previsit process, and put forward suggestions for further development.
format	Thesis
qualification_level	Master's degree
author	Jinyan, Feng
author_facet	Jinyan, Feng
author_sort	Jinyan, Feng
title	The effects of creative and cultural products to destination image --- the Forbidden City, China
title_short	The effects of creative and cultural products to destination image --- the Forbidden City, China
title_full	The effects of creative and cultural products to destination image --- the Forbidden City, China
title_fullStr	The effects of creative and cultural products to destination image --- the Forbidden City, China
title_full_unstemmed	The effects of creative and cultural products to destination image --- the Forbidden City, China
title_sort	effects of creative and cultural products to destination image --- the forbidden city, china
granting_institution	Universiti Teknologi Malaysia
granting_department	Faculty of Built Environment & Surveying
publishDate	2020
url	http://eprints.utm.my/id/eprint/96815/1/FengJinyanMFABU2020.pdf.pdf
_version_	1747818686912135168

The effects of creative and cultural products to destination image --- the Forbidden City, China

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