An organizational attraction model of university entrepreneurship centre for web content

University Entrepreneurship Centres (UEC) portray their organizational identity to potential students through their website in order to attract them to enroll in their entrepreneurship educational programs. Thus, UECs need to identify the influence of each organizational identity factors as their we...

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Main Author:	Minouei, Amin
Format:	Thesis
Language:	English
Published:	2020
Subjects:	QA75 Electronic computers Computer science TK5015.888 Web sites
Online Access:	http://eprints.utm.my/id/eprint/98105/1/AminMinoueiPSC2020.pdf
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id	my-utm-ep.98105
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spelling	my-utm-ep.981052022-11-14T10:04:55Z An organizational attraction model of university entrepreneurship centre for web content 2020 Minouei, Amin QA75 Electronic computers. Computer science TK5015.888 Web sites University Entrepreneurship Centres (UEC) portray their organizational identity to potential students through their website in order to attract them to enroll in their entrepreneurship educational programs. Thus, UECs need to identify the influence of each organizational identity factors as their website content in creating the ideal attitudes in students as to attract them to their programs. The objectives of this study are, firstly, to identify the importance of UECs website content that leads to organizational attraction. Secondly, to propose an organizational attraction model for the university entrepreneurship centre web content to reflect on the influence of identified website content factors on the UEC’s organizational attraction. And thirdly, to evaluate the influence of identified website content factors on UEC’s organizational attraction. This research applied a quantitative method approach following a positivistic paradigm. Several models of organizational identity, image and attractiveness were employed and a research model was then developed based on a comprehensive literature review. A questionnaire was designed to enable the survey to be included as part of the data collection method. With 445 returned questionnaires in hand, the collected data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique. The results showed that the organizational attractiveness of UEC was affected by students’ attitude toward UEC as an organization, which itself was affected by UEC’s website design (WD), UEC’s identity (UECI) Perception, and Students attitude toward website (SATW). The results of this study showed that Industry Interaction (II), Producing Highly Qualified Graduates (PHQG), Team Working (TW), and Risk Taking (RT) are empirically proven to be the effective factors on Students Attitude Toward UEC as an Organization (SATO). Meanwhile, Innovativeness (INNO), Attracting Entrepreneurial Faculty (AEF), and Consultation (CONS) are empirically proven to be the effective factors on SATW which indirectly affect the SATO. Finally, the effectiveness of Proactiveness (PA) on SATW and SATO was not proven to be effective. These findings can be of pioneers in the field of UECs online attractiveness, and they contribute to the Organizational Impression Management. The proposed model in this study can be used by universities’ corporate office managers and web designers to enhance their UEC’s organizational attraction in the World Wide Web. 2020 Thesis http://eprints.utm.my/id/eprint/98105/ http://eprints.utm.my/id/eprint/98105/1/AminMinoueiPSC2020.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:143723 phd doctoral Universiti Teknologi Malaysia, Faculty of Engineering - School of Computing Faculty of Engineering - School of Computing
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	QA75 Electronic computers Computer science TK5015.888 Web sites
spellingShingle	QA75 Electronic computers Computer science TK5015.888 Web sites Minouei, Amin An organizational attraction model of university entrepreneurship centre for web content
description	University Entrepreneurship Centres (UEC) portray their organizational identity to potential students through their website in order to attract them to enroll in their entrepreneurship educational programs. Thus, UECs need to identify the influence of each organizational identity factors as their website content in creating the ideal attitudes in students as to attract them to their programs. The objectives of this study are, firstly, to identify the importance of UECs website content that leads to organizational attraction. Secondly, to propose an organizational attraction model for the university entrepreneurship centre web content to reflect on the influence of identified website content factors on the UEC’s organizational attraction. And thirdly, to evaluate the influence of identified website content factors on UEC’s organizational attraction. This research applied a quantitative method approach following a positivistic paradigm. Several models of organizational identity, image and attractiveness were employed and a research model was then developed based on a comprehensive literature review. A questionnaire was designed to enable the survey to be included as part of the data collection method. With 445 returned questionnaires in hand, the collected data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique. The results showed that the organizational attractiveness of UEC was affected by students’ attitude toward UEC as an organization, which itself was affected by UEC’s website design (WD), UEC’s identity (UECI) Perception, and Students attitude toward website (SATW). The results of this study showed that Industry Interaction (II), Producing Highly Qualified Graduates (PHQG), Team Working (TW), and Risk Taking (RT) are empirically proven to be the effective factors on Students Attitude Toward UEC as an Organization (SATO). Meanwhile, Innovativeness (INNO), Attracting Entrepreneurial Faculty (AEF), and Consultation (CONS) are empirically proven to be the effective factors on SATW which indirectly affect the SATO. Finally, the effectiveness of Proactiveness (PA) on SATW and SATO was not proven to be effective. These findings can be of pioneers in the field of UECs online attractiveness, and they contribute to the Organizational Impression Management. The proposed model in this study can be used by universities’ corporate office managers and web designers to enhance their UEC’s organizational attraction in the World Wide Web.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Minouei, Amin
author_facet	Minouei, Amin
author_sort	Minouei, Amin
title	An organizational attraction model of university entrepreneurship centre for web content
title_short	An organizational attraction model of university entrepreneurship centre for web content
title_full	An organizational attraction model of university entrepreneurship centre for web content
title_fullStr	An organizational attraction model of university entrepreneurship centre for web content
title_full_unstemmed	An organizational attraction model of university entrepreneurship centre for web content
title_sort	organizational attraction model of university entrepreneurship centre for web content
granting_institution	Universiti Teknologi Malaysia, Faculty of Engineering - School of Computing
granting_department	Faculty of Engineering - School of Computing
publishDate	2020
url	http://eprints.utm.my/id/eprint/98105/1/AminMinoueiPSC2020.pdf
_version_	1776100550656393216

An organizational attraction model of university entrepreneurship centre for web content

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