An evaluation of tourist senses through architectural values in Johor Bahru

It is difficult to address tourism without discussing architecture. Architecture is a tourism consumption asset and objective cultural resource. This study will examine the importance of architectural values that need to be preserved and travel plans that may have an impact on the Malaysian tourism...

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Main Author:	Suffian, Ain Hasmiza
Format:	Thesis
Language:	English
Published:	2021
Subjects:	G154.9-155.8 Travel and state Tourism NA Architecture
Online Access:	http://eprints.utm.my/id/eprint/98265/1/AinHasmizaSuffianMFABU2021.pdf
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id	my-utm-ep.98265
record_format	uketd_dc
spelling	my-utm-ep.982652022-11-29T02:58:09Z An evaluation of tourist senses through architectural values in Johor Bahru 2021 Suffian, Ain Hasmiza G154.9-155.8 Travel and state. Tourism NA Architecture It is difficult to address tourism without discussing architecture. Architecture is a tourism consumption asset and objective cultural resource. This study will examine the importance of architectural values that need to be preserved and travel plans that may have an impact on the Malaysian tourism industry. The architectural value can be seen in an aesthetic form, and the architectural value can be expressed in a physical form that is easily recognized by its environment. For example, landmark buildings can easily identify the city, while events recorded by historical buildings show cultural value and become the focus of local communities. For tourism to develop better, culture and nature are needed. Moreover, the linkages between architectural attractions with the experience of tourist visual senses would reveal the values towards sight senses through the architectural attractions. The purpose of this research is to gain insights on tourist visual sensory experiences of Architectural Values in urban area. This study used multi-method quantitative methods to identify tourists’ visual sensory experiences around the Johor Bahru city area. A questionnaire is designed using items and content analysis was used to identified architectural attractions through the previous literature reviews. In the survey, a total of 127 respondents took part. The study consisted five main outcomes: visualisation of visual sensory mapping presents the creation of ‘tourists spot’ through visual sensory experiences, the profiling of architectural values shows the ranking of each element, Heritage buildings have higher visual sensory experience values of appreciation relative to tourist satisfaction values, there are positive relationships in the overall tourist visual sensory experience, and negative and positive perceptions of architectural attractions based on tourist visual sensory experiences have been made by visitors. The findings should help tourism policy makers and practitioners solve the problem that Johor Bahru has to improve architectural destination area, so as to guide or develop tourist products while further enhancing its strength. 2021 Thesis http://eprints.utm.my/id/eprint/98265/ http://eprints.utm.my/id/eprint/98265/1/AinHasmizaSuffianMFABU2021.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:144533 masters Universiti Teknologi Malaysia, Faculty of Built Environment & Surveying Faculty of Built Environment & Surveying
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism NA Architecture
spellingShingle	G154.9-155.8 Travel and state Tourism NA Architecture Suffian, Ain Hasmiza An evaluation of tourist senses through architectural values in Johor Bahru
description	It is difficult to address tourism without discussing architecture. Architecture is a tourism consumption asset and objective cultural resource. This study will examine the importance of architectural values that need to be preserved and travel plans that may have an impact on the Malaysian tourism industry. The architectural value can be seen in an aesthetic form, and the architectural value can be expressed in a physical form that is easily recognized by its environment. For example, landmark buildings can easily identify the city, while events recorded by historical buildings show cultural value and become the focus of local communities. For tourism to develop better, culture and nature are needed. Moreover, the linkages between architectural attractions with the experience of tourist visual senses would reveal the values towards sight senses through the architectural attractions. The purpose of this research is to gain insights on tourist visual sensory experiences of Architectural Values in urban area. This study used multi-method quantitative methods to identify tourists’ visual sensory experiences around the Johor Bahru city area. A questionnaire is designed using items and content analysis was used to identified architectural attractions through the previous literature reviews. In the survey, a total of 127 respondents took part. The study consisted five main outcomes: visualisation of visual sensory mapping presents the creation of ‘tourists spot’ through visual sensory experiences, the profiling of architectural values shows the ranking of each element, Heritage buildings have higher visual sensory experience values of appreciation relative to tourist satisfaction values, there are positive relationships in the overall tourist visual sensory experience, and negative and positive perceptions of architectural attractions based on tourist visual sensory experiences have been made by visitors. The findings should help tourism policy makers and practitioners solve the problem that Johor Bahru has to improve architectural destination area, so as to guide or develop tourist products while further enhancing its strength.
format	Thesis
qualification_level	Master's degree
author	Suffian, Ain Hasmiza
author_facet	Suffian, Ain Hasmiza
author_sort	Suffian, Ain Hasmiza
title	An evaluation of tourist senses through architectural values in Johor Bahru
title_short	An evaluation of tourist senses through architectural values in Johor Bahru
title_full	An evaluation of tourist senses through architectural values in Johor Bahru
title_fullStr	An evaluation of tourist senses through architectural values in Johor Bahru
title_full_unstemmed	An evaluation of tourist senses through architectural values in Johor Bahru
title_sort	evaluation of tourist senses through architectural values in johor bahru
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment & Surveying
granting_department	Faculty of Built Environment & Surveying
publishDate	2021
url	http://eprints.utm.my/id/eprint/98265/1/AinHasmizaSuffianMFABU2021.pdf
_version_	1776100569814925312

An evaluation of tourist senses through architectural values in Johor Bahru

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