Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur

Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur

The purpose of this study is to examine the relationship between electronic word-of-mouth (e-WoM), source credibility, perceived risk and trust to online purchase intention of electronic goods based on online customer reviews among females in Kuala Lumpur during the Covid19 Movement Control Order (M...

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Main Author: Afisha Syazrin, Ahmad Sunazneen
Format: Thesis
Language:eng
eng
eng
Published: 2022
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/10014/1/depositpermission-not%20allow_s827104.pdf
https://etd.uum.edu.my/10014/2/s827104_01.pdf
https://etd.uum.edu.my/10014/3/s827104_02.pdf
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id my-uum-etd.10014
record_format uketd_dc
spelling my-uum-etd.100142022-10-27T01:01:30Z Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur 2022 Afisha Syazrin, Ahmad Sunazneen Md Said, Nor Pujawati School of Business Management School of Business Management HF5415.33 Consumer Behavior. The purpose of this study is to examine the relationship between electronic word-of-mouth (e-WoM), source credibility, perceived risk and trust to online purchase intention of electronic goods based on online customer reviews among females in Kuala Lumpur during the Covid19 Movement Control Order (MCO) 1.0 to MCO 3.0. The questionnaire was distributed online. A total of 389 feedback were received but only 384 feedbacks are usable. The data were analysed using the Statistical Package for Social Science (SPSS) Version 26. The results indicated that all independent variables are significantly and positively related to online purchase intention of electronic goods based on online customer reviews. The most influential variable is perceived risk, followed by e-WoM and trust. Therefore, this study highlighted that online customer reviews does play an important role in enable customer to assess the risk associated with any online purchase. 2022 Thesis https://etd.uum.edu.my/10014/ https://etd.uum.edu.my/10014/1/depositpermission-not%20allow_s827104.pdf text eng staffonly https://etd.uum.edu.my/10014/2/s827104_01.pdf text eng staffonly https://etd.uum.edu.my/10014/3/s827104_02.pdf text eng staffonly other masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
eng
advisor Md Said, Nor Pujawati
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Afisha Syazrin, Ahmad Sunazneen
Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur
description The purpose of this study is to examine the relationship between electronic word-of-mouth (e-WoM), source credibility, perceived risk and trust to online purchase intention of electronic goods based on online customer reviews among females in Kuala Lumpur during the Covid19 Movement Control Order (MCO) 1.0 to MCO 3.0. The questionnaire was distributed online. A total of 389 feedback were received but only 384 feedbacks are usable. The data were analysed using the Statistical Package for Social Science (SPSS) Version 26. The results indicated that all independent variables are significantly and positively related to online purchase intention of electronic goods based on online customer reviews. The most influential variable is perceived risk, followed by e-WoM and trust. Therefore, this study highlighted that online customer reviews does play an important role in enable customer to assess the risk associated with any online purchase.
format Thesis
qualification_name other
qualification_level Master's degree
author Afisha Syazrin, Ahmad Sunazneen
author_facet Afisha Syazrin, Ahmad Sunazneen
author_sort Afisha Syazrin, Ahmad Sunazneen
title Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur
title_short Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur
title_full Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur
title_fullStr Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur
title_full_unstemmed Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur
title_sort online purchase intention of electronic goods based on online customer reviews (ocrs) among females in kuala lumpur
granting_institution Universiti Utara Malaysia
granting_department School of Business Management
publishDate 2022
url https://etd.uum.edu.my/10014/1/depositpermission-not%20allow_s827104.pdf
https://etd.uum.edu.my/10014/2/s827104_01.pdf
https://etd.uum.edu.my/10014/3/s827104_02.pdf
_version_ 1747828681287401472

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