Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur
The purpose of this study is to examine the relationship between electronic word-of-mouth (e-WoM), source credibility, perceived risk and trust to online purchase intention of electronic goods based on online customer reviews among females in Kuala Lumpur during the Covid19 Movement Control Order (M...
Saved in:
Main Author: | Afisha Syazrin, Ahmad Sunazneen |
---|---|
Format: | Thesis |
Language: | eng eng eng |
Published: |
2022
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/10014/1/depositpermission-not%20allow_s827104.pdf https://etd.uum.edu.my/10014/2/s827104_01.pdf https://etd.uum.edu.my/10014/3/s827104_02.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Online purchase intention of hotel room reservations via online travel agents
by: Kok, Li-Ming Adeline
Published: (2019) -
Consumers Attitude and Intention Towards Online Purchasing
by: Siti Salwani, Meor Ahmad
Published: (2004) -
The influence of social media on online consumer purchase intention
by: Shirly, Ng
Published: (2017) -
Online purchase intention of beauty products among women in Perlis
by: Ezaliza, Ibnil Hajar
Published: (2018) -
Factors that influence online purchase intention among UUM postgraduate students
by: Khairull Anuar, Ismail
Published: (2017)