The relationship between trustworthiness, congruence, likeability, and advertisement of celebrity endorsement in social media towards consumer purchasing intention
Celebrity endorsement is used by businesses to attract customer attention with the intention to lead them to make a purchase. Previous studies cover various group of customers and products. The purpose of this study is to investigate the relationship between trustworthiness, congruence, likeability...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | eng eng eng |
| 出版: |
2022
|
| 主题: | |
| 在线阅读: | https://etd.uum.edu.my/10016/1/depositpermission-not%20allow_s825373.pdf https://etd.uum.edu.my/10016/2/s825373_01.pdf https://etd.uum.edu.my/10016/3/s825373_02.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|