Factors affecting customer purchase intention towards halal foods

The main objective of this research is to examine the factor affecting customer purchase intention towards Halal food in Malaysia especially by University students. The research investigates on three factors that affect the purchase intention towards Halal food in Malaysia which are Halal knowledge,...

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Main Author:	Nor Arina Mastura, Che Omar
Format:	Thesis
Language:	eng eng eng
Published:	2020
Subjects:	BP174 The practice of Islam HF5001-6182 Business HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/10059/1/s824360_01.pdf https://etd.uum.edu.my/10059/2/s824360_02.pdf https://etd.uum.edu.my/10059/3/s824360_references.docx
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id	my-uum-etd.10059
record_format	uketd_dc
spelling	my-uum-etd.100592023-10-15T07:24:17Z Factors affecting customer purchase intention towards halal foods 2020 Nor Arina Mastura, Che Omar Abdul Rahim, Ahmad Khilmy Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business BP174 The practice of Islam HF5001-6182 Business HF5415.33 Consumer Behavior. The main objective of this research is to examine the factor affecting customer purchase intention towards Halal food in Malaysia especially by University students. The research investigates on three factors that affect the purchase intention towards Halal food in Malaysia which are Halal knowledge, Halal logo and attitude. Data were collected from 302 students in Universiti Malaysia Perlis. The internal consistency reliability test of Cronbach‘s Alpha indicated that all scale items were proven reliable. Correlation and Multiple Regression were used to examine the relationship between independent variable and dependent variable. The result showed that are positive relationship between two factors which is Halal logo and attitude. Halal knowledge and purchase intention shows the negative relationship. The result also showed the attitude is the most important factor affecting customer purchase intention towards Halal food in Malaysia. 2020 Thesis https://etd.uum.edu.my/10059/ https://etd.uum.edu.my/10059/1/s824360_01.pdf text eng public https://etd.uum.edu.my/10059/2/s824360_02.pdf text eng public https://etd.uum.edu.my/10059/3/s824360_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Abdul Rahim, Ahmad Khilmy
topic	BP174 The practice of Islam HF5001-6182 Business HF5415.33 Consumer Behavior.
spellingShingle	BP174 The practice of Islam HF5001-6182 Business HF5415.33 Consumer Behavior. Nor Arina Mastura, Che Omar Factors affecting customer purchase intention towards halal foods
description	The main objective of this research is to examine the factor affecting customer purchase intention towards Halal food in Malaysia especially by University students. The research investigates on three factors that affect the purchase intention towards Halal food in Malaysia which are Halal knowledge, Halal logo and attitude. Data were collected from 302 students in Universiti Malaysia Perlis. The internal consistency reliability test of Cronbach‘s Alpha indicated that all scale items were proven reliable. Correlation and Multiple Regression were used to examine the relationship between independent variable and dependent variable. The result showed that are positive relationship between two factors which is Halal logo and attitude. Halal knowledge and purchase intention shows the negative relationship. The result also showed the attitude is the most important factor affecting customer purchase intention towards Halal food in Malaysia.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nor Arina Mastura, Che Omar
author_facet	Nor Arina Mastura, Che Omar
author_sort	Nor Arina Mastura, Che Omar
title	Factors affecting customer purchase intention towards halal foods
title_short	Factors affecting customer purchase intention towards halal foods
title_full	Factors affecting customer purchase intention towards halal foods
title_fullStr	Factors affecting customer purchase intention towards halal foods
title_full_unstemmed	Factors affecting customer purchase intention towards halal foods
title_sort	factors affecting customer purchase intention towards halal foods
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2020
url	https://etd.uum.edu.my/10059/1/s824360_01.pdf https://etd.uum.edu.my/10059/2/s824360_02.pdf https://etd.uum.edu.my/10059/3/s824360_references.docx
_version_	1783729390325071872

Factors affecting customer purchase intention towards halal foods

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