The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia
The expanding request on halal product in many countries all around the world in general enlarge the investigation about halal operation as of late as the aftereffect of quickly developing populace of Muslims around the world that amplified size of halal markets. Malaysia was one of the countries t...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | eng eng |
| منشور في: |
2022
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/10061/1/depositpermission_s827837.pdf https://etd.uum.edu.my/10061/2/s827837_01.pdf |
| الوسوم: |
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my-uum-etd.10061 |
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my-uum-etd.100612022-11-21T04:36:56Z The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia 2022 Sharifah Husna Ayuni, Sh Hayazi Bohari, Abdul Manaf Mohamed Elias, Ezanee School of Business Management School of Business Management HF5415.33 Consumer Behavior. The expanding request on halal product in many countries all around the world in general enlarge the investigation about halal operation as of late as the aftereffect of quickly developing populace of Muslims around the world that amplified size of halal markets. Malaysia was one of the countries that established a halal centre in 2006 in response to the rapid growth of the global halal industry. This study examines the relationship between the product quality, product price, product availability, product ingredients, product awareness, product safety and the intention to purchase by non-Muslim consumers in Malaysia by using a sample of 135 undergraduate students in Universiti Utara Malaysia which comes from various states in Malaysia. The results of the study show evidence product quality, product availability and product safety are factors that have significant in relation toward the intention to purchase halal food products among non-Muslim consumers 2022 Thesis https://etd.uum.edu.my/10061/ https://etd.uum.edu.my/10061/1/depositpermission_s827837.pdf text eng staffonly https://etd.uum.edu.my/10061/2/s827837_01.pdf text eng public other masters Universiti Utara Malaysia |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng eng |
| advisor |
Bohari, Abdul Manaf Mohamed Elias, Ezanee |
| topic |
HF5415.33 Consumer Behavior. |
| spellingShingle |
HF5415.33 Consumer Behavior. Sharifah Husna Ayuni, Sh Hayazi The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia |
| description |
The expanding request on halal product in many countries all around the world in general enlarge the investigation about halal operation as of late as the aftereffect of quickly developing populace of Muslims around the world that amplified size of halal
markets. Malaysia was one of the countries that established a halal centre in 2006 in response to the rapid growth of the global halal industry. This study examines the relationship between the product quality, product price, product availability, product ingredients, product awareness, product safety and the intention to purchase by non-Muslim consumers in Malaysia by using a sample of 135 undergraduate students in Universiti Utara Malaysia which comes from various states in Malaysia. The results of the study show evidence product quality, product availability and product safety
are factors that have significant in relation toward the intention to purchase halal food products among non-Muslim consumers |
| format |
Thesis |
| qualification_name |
other |
| qualification_level |
Master's degree |
| author |
Sharifah Husna Ayuni, Sh Hayazi |
| author_facet |
Sharifah Husna Ayuni, Sh Hayazi |
| author_sort |
Sharifah Husna Ayuni, Sh Hayazi |
| title |
The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia |
| title_short |
The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia |
| title_full |
The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia |
| title_fullStr |
The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia |
| title_full_unstemmed |
The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia |
| title_sort |
determinants of intention to purchase halal food products among non-muslim consumers in malaysia |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
School of Business Management |
| publishDate |
2022 |
| url |
https://etd.uum.edu.my/10061/1/depositpermission_s827837.pdf https://etd.uum.edu.my/10061/2/s827837_01.pdf |
| _version_ |
1776103723083235328 |