Impact of COVID-19 pandemic on consumer buying behaviour

The purpose of this study is to provide a conceptual framework for examining the factors that lead impacts university students to engage in panic buying. The findings reveal 2 different panic buying behaviors among students which is stockpiling and impulsive buying. This is quantitative study where...

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Main Author: Nurin Aina Akmal, Abd Malik
Format: Thesis
Language:eng
eng
eng
Published: 2022
Subjects:
Online Access:https://etd.uum.edu.my/10066/1/depositpermission-not%20allow_s827889.pdf
https://etd.uum.edu.my/10066/2/s827889_01.pdf
https://etd.uum.edu.my/10066/3/s827889_02.pdf
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id my-uum-etd.10066
record_format uketd_dc
spelling my-uum-etd.100662022-11-21T04:38:45Z Impact of COVID-19 pandemic on consumer buying behaviour 2022 Nurin Aina Akmal, Abd Malik Md Isa, Normalisa School of Business Management School of Business Management BF Psychology HF5415.33 Consumer Behavior. The purpose of this study is to provide a conceptual framework for examining the factors that lead impacts university students to engage in panic buying. The findings reveal 2 different panic buying behaviors among students which is stockpiling and impulsive buying. This is quantitative study whereby convenience sampling was conducted to a total of 380 respondents from Universiti Utara Malaysia (UUM). The research provides a deeper understanding of panic buying behavior The most significant limitation is that this research is conceptual in nature and was unable to experimentally validate the association between variables. These findings contribute to an expanding knowledge base on panic buying behavior and assist other researchers in designing their own studies on panic buying. Future research should investigate if the study should be extended to a larger population in order to get data from all Malaysian consumers. The importance and originality of this research is that it examines the impact of COVID-19 towards panic buying behavior among impacts university students. 2022 Thesis https://etd.uum.edu.my/10066/ https://etd.uum.edu.my/10066/1/depositpermission-not%20allow_s827889.pdf text eng staffonly https://etd.uum.edu.my/10066/2/s827889_01.pdf text eng staffonly https://etd.uum.edu.my/10066/3/s827889_02.pdf text eng staffonly other masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
eng
advisor Md Isa, Normalisa
topic BF Psychology
HF5415.33 Consumer Behavior.
spellingShingle BF Psychology
HF5415.33 Consumer Behavior.
Nurin Aina Akmal, Abd Malik
Impact of COVID-19 pandemic on consumer buying behaviour
description The purpose of this study is to provide a conceptual framework for examining the factors that lead impacts university students to engage in panic buying. The findings reveal 2 different panic buying behaviors among students which is stockpiling and impulsive buying. This is quantitative study whereby convenience sampling was conducted to a total of 380 respondents from Universiti Utara Malaysia (UUM). The research provides a deeper understanding of panic buying behavior The most significant limitation is that this research is conceptual in nature and was unable to experimentally validate the association between variables. These findings contribute to an expanding knowledge base on panic buying behavior and assist other researchers in designing their own studies on panic buying. Future research should investigate if the study should be extended to a larger population in order to get data from all Malaysian consumers. The importance and originality of this research is that it examines the impact of COVID-19 towards panic buying behavior among impacts university students.
format Thesis
qualification_name other
qualification_level Master's degree
author Nurin Aina Akmal, Abd Malik
author_facet Nurin Aina Akmal, Abd Malik
author_sort Nurin Aina Akmal, Abd Malik
title Impact of COVID-19 pandemic on consumer buying behaviour
title_short Impact of COVID-19 pandemic on consumer buying behaviour
title_full Impact of COVID-19 pandemic on consumer buying behaviour
title_fullStr Impact of COVID-19 pandemic on consumer buying behaviour
title_full_unstemmed Impact of COVID-19 pandemic on consumer buying behaviour
title_sort impact of covid-19 pandemic on consumer buying behaviour
granting_institution Universiti Utara Malaysia
granting_department School of Business Management
publishDate 2022
url https://etd.uum.edu.my/10066/1/depositpermission-not%20allow_s827889.pdf
https://etd.uum.edu.my/10066/2/s827889_01.pdf
https://etd.uum.edu.my/10066/3/s827889_02.pdf
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