Impact of COVID-19 pandemic on consumer buying behaviour
The purpose of this study is to provide a conceptual framework for examining the factors that lead impacts university students to engage in panic buying. The findings reveal 2 different panic buying behaviors among students which is stockpiling and impulsive buying. This is quantitative study where...
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my-uum-etd.100662022-11-21T04:38:45Z Impact of COVID-19 pandemic on consumer buying behaviour 2022 Nurin Aina Akmal, Abd Malik Md Isa, Normalisa School of Business Management School of Business Management BF Psychology HF5415.33 Consumer Behavior. The purpose of this study is to provide a conceptual framework for examining the factors that lead impacts university students to engage in panic buying. The findings reveal 2 different panic buying behaviors among students which is stockpiling and impulsive buying. This is quantitative study whereby convenience sampling was conducted to a total of 380 respondents from Universiti Utara Malaysia (UUM). The research provides a deeper understanding of panic buying behavior The most significant limitation is that this research is conceptual in nature and was unable to experimentally validate the association between variables. These findings contribute to an expanding knowledge base on panic buying behavior and assist other researchers in designing their own studies on panic buying. Future research should investigate if the study should be extended to a larger population in order to get data from all Malaysian consumers. The importance and originality of this research is that it examines the impact of COVID-19 towards panic buying behavior among impacts university students. 2022 Thesis https://etd.uum.edu.my/10066/ https://etd.uum.edu.my/10066/1/depositpermission-not%20allow_s827889.pdf text eng staffonly https://etd.uum.edu.my/10066/2/s827889_01.pdf text eng staffonly https://etd.uum.edu.my/10066/3/s827889_02.pdf text eng staffonly other masters Universiti Utara Malaysia |
institution |
Universiti Utara Malaysia |
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UUM ETD |
language |
eng eng eng |
advisor |
Md Isa, Normalisa |
topic |
BF Psychology HF5415.33 Consumer Behavior. |
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BF Psychology HF5415.33 Consumer Behavior. Nurin Aina Akmal, Abd Malik Impact of COVID-19 pandemic on consumer buying behaviour |
description |
The purpose of this study is to provide a conceptual framework for examining the factors that lead impacts university students to engage in panic buying. The findings reveal 2 different panic buying behaviors among students which is stockpiling and impulsive
buying. This is quantitative study whereby convenience sampling was conducted to a total of 380 respondents from Universiti Utara Malaysia (UUM). The research provides a deeper understanding of panic buying behavior The most significant limitation is that this research is conceptual in nature and was unable to experimentally validate the association between variables. These findings contribute to an expanding knowledge base on panic buying
behavior and assist other researchers in designing their own studies on panic buying. Future research should investigate if the study should be extended to a larger population in order to get data from all Malaysian consumers. The importance and originality of this research is that it examines the impact of COVID-19 towards panic buying behavior among impacts university students. |
format |
Thesis |
qualification_name |
other |
qualification_level |
Master's degree |
author |
Nurin Aina Akmal, Abd Malik |
author_facet |
Nurin Aina Akmal, Abd Malik |
author_sort |
Nurin Aina Akmal, Abd Malik |
title |
Impact of COVID-19 pandemic on consumer buying behaviour |
title_short |
Impact of COVID-19 pandemic on consumer buying behaviour |
title_full |
Impact of COVID-19 pandemic on consumer buying behaviour |
title_fullStr |
Impact of COVID-19 pandemic on consumer buying behaviour |
title_full_unstemmed |
Impact of COVID-19 pandemic on consumer buying behaviour |
title_sort |
impact of covid-19 pandemic on consumer buying behaviour |
granting_institution |
Universiti Utara Malaysia |
granting_department |
School of Business Management |
publishDate |
2022 |
url |
https://etd.uum.edu.my/10066/1/depositpermission-not%20allow_s827889.pdf https://etd.uum.edu.my/10066/2/s827889_01.pdf https://etd.uum.edu.my/10066/3/s827889_02.pdf |
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1776103724269174784 |