Impact of COVID-19 pandemic on consumer buying behaviour

The purpose of this study is to provide a conceptual framework for examining the factors that lead impacts university students to engage in panic buying. The findings reveal 2 different panic buying behaviors among students which is stockpiling and impulsive buying. This is quantitative study where...

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Bibliographic Details
Main Author: Nurin Aina Akmal, Abd Malik
Format: Thesis
Published: 2022
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