The factors influence on “Buy Muslim First” (BMF) campaign purchasing behaviour among Malaysian polytechnic students
The launch of the “Buy Muslim First” (BMF) campaign has received a lot of positive and negative reactions among Malaysians especially for Muslim consumers. In order to look at this matter more closely, a study was conducted to discover the purchasing behaviour that prioritise purchasing Muslim produ...
Saved in:
Main Author: | Noradilla, Osman |
---|---|
Format: | Thesis |
Language: | eng eng eng |
Published: |
2019
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/10070/1/s824224_01.pdf https://etd.uum.edu.my/10070/2/s824224_02.pdf https://etd.uum.edu.my/10070/3/s824224_references.docx |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The effect of advertising campaign on consumer buying behaviour: Petronas (M) Berhad
by: Mohamad Taufik, Ariffin
Published: (2023) -
To buy or not to buy: Factors influencing life insurance purchase intention
by: Tan, Hooi Sean
Published: (2014) -
The influence of green marketing, shariah compliance,
customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in Kedah
by: Nur Aina, Mohd Jamil
Published: (2019) -
Non-price determinants on intention to purchase of
organic foods in State of Kedah, Malaysia
by: Tan, Yew Kuan
Published: (2015) -
The direct and indirect effect of green purchasing behavior of consumers in the northern region of Malaysia
by: Sharaf, Muhammed Abdullah
Published: (2018)