The relationship between digital marketing, customer relationship management and service quality on brand equity
Building a strong brand with significant equity provides a host of benefits for business organizations. Understanding the sources and outcomes of brand equity provides managers with information how and where brands add value. While the brand equity associated with tangible goods has received a great...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2022
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| Online Access: | https://etd.uum.edu.my/10074/1/depositpermission_s827795.pdf https://etd.uum.edu.my/10074/2/s827795_01.pdf |
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