Factors affecting consumer preferences: A study among UUM Kuala Lumpur campus students

The increasing number of entrepreneurs shows a competitive competition in the Malaysia business market. It will help country to increase the economic growth and contribution by encouraging more local entrepreneur start a business. Malaysian government committed in developing more entrepreneurs throu...

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Main Author:	Faidatui Syahirah, Ali Sabri
Format:	Thesis
Language:	eng eng eng
Published:	2021
Subjects:	HF5001-6182 Business HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/10102/1/permission%20to%20deposit-%20not%20allow-824998.pdf https://etd.uum.edu.my/10102/2/s824998_01.pdf https://etd.uum.edu.my/10102/3/s824998_02.pdf
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id	my-uum-etd.10102
record_format	uketd_dc
spelling	my-uum-etd.101022022-11-30T09:07:28Z Factors affecting consumer preferences: A study among UUM Kuala Lumpur campus students 2021 Faidatui Syahirah, Ali Sabri Mustafa Kamil, Bidayatul Akmal Abd Rani, Shamsul Huda School of Business Management School of Business Management HF5001-6182 Business HF5415.33 Consumer Behavior. The increasing number of entrepreneurs shows a competitive competition in the Malaysia business market. It will help country to increase the economic growth and contribution by encouraging more local entrepreneur start a business. Malaysian government committed in developing more entrepreneurs through education, financial, and others support. However, the competition among International brand will give effect on local brand that offers variety of value and assumptions. Understanding consumer preferences is considered to be a key priority for business success. Therefore, determining the factors that affect consumer preference is an important. This paper was designed to examine the effects of brand, perceived quality, price and country of origin on consumer preferences towards international brands at Universiti Utara Malaysia, Kuala Lumpur Campus postgraduates. The total of 489 questionnaires has been distributed to 489 who are postgraduates students, however, only 218 questionnaires have been successfully collected for the data analysis. Study analysed by using Statistic Package for Social Science (SPSS) revealed that only two out of four variables having significant relationship with the consumer preference, which are brand and perceived quality. In addition, the recommendation and conclusion for the related parties and future research were also discussed. 2021 Thesis https://etd.uum.edu.my/10102/ https://etd.uum.edu.my/10102/1/permission%20to%20deposit-%20not%20allow-824998.pdf text eng staffonly https://etd.uum.edu.my/10102/2/s824998_01.pdf text eng staffonly https://etd.uum.edu.my/10102/3/s824998_02.pdf text eng staffonly other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Mustafa Kamil, Bidayatul Akmal Abd Rani, Shamsul Huda
topic	HF5001-6182 Business HF5415.33 Consumer Behavior.
spellingShingle	HF5001-6182 Business HF5415.33 Consumer Behavior. Faidatui Syahirah, Ali Sabri Factors affecting consumer preferences: A study among UUM Kuala Lumpur campus students
description	The increasing number of entrepreneurs shows a competitive competition in the Malaysia business market. It will help country to increase the economic growth and contribution by encouraging more local entrepreneur start a business. Malaysian government committed in developing more entrepreneurs through education, financial, and others support. However, the competition among International brand will give effect on local brand that offers variety of value and assumptions. Understanding consumer preferences is considered to be a key priority for business success. Therefore, determining the factors that affect consumer preference is an important. This paper was designed to examine the effects of brand, perceived quality, price and country of origin on consumer preferences towards international brands at Universiti Utara Malaysia, Kuala Lumpur Campus postgraduates. The total of 489 questionnaires has been distributed to 489 who are postgraduates students, however, only 218 questionnaires have been successfully collected for the data analysis. Study analysed by using Statistic Package for Social Science (SPSS) revealed that only two out of four variables having significant relationship with the consumer preference, which are brand and perceived quality. In addition, the recommendation and conclusion for the related parties and future research were also discussed.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Faidatui Syahirah, Ali Sabri
author_facet	Faidatui Syahirah, Ali Sabri
author_sort	Faidatui Syahirah, Ali Sabri
title	Factors affecting consumer preferences: A study among UUM Kuala Lumpur campus students
title_short	Factors affecting consumer preferences: A study among UUM Kuala Lumpur campus students
title_full	Factors affecting consumer preferences: A study among UUM Kuala Lumpur campus students
title_fullStr	Factors affecting consumer preferences: A study among UUM Kuala Lumpur campus students
title_full_unstemmed	Factors affecting consumer preferences: A study among UUM Kuala Lumpur campus students
title_sort	factors affecting consumer preferences: a study among uum kuala lumpur campus students
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2021
url	https://etd.uum.edu.my/10102/1/permission%20to%20deposit-%20not%20allow-824998.pdf https://etd.uum.edu.my/10102/2/s824998_01.pdf https://etd.uum.edu.my/10102/3/s824998_02.pdf
_version_	1776103742243864576

Factors affecting consumer preferences: A study among UUM Kuala Lumpur campus students

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