Consumer behaviour of halal logo food online purchasing during Covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction

Pandemic of Covid-19 makes online purchasing of all business companies towards their consumers are extremely important. In this research, it all about the consumers behaviours when they are going online to purchase halal food products mainly among the Muslims in the period of virus pandemic. Current...

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Main Author:	Sharifah Roziah, Syed Mahzan
Format:	Thesis
Language:	eng eng eng
Published:	2022
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/10116/1/depositpermission-not%20allow_s825376.pdf https://etd.uum.edu.my/10116/2/s825376_01.pdf https://etd.uum.edu.my/10116/3/s825376_02.pdf
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id	my-uum-etd.10116
record_format	uketd_dc
spelling	my-uum-etd.101162022-12-07T00:34:27Z Consumer behaviour of halal logo food online purchasing during Covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction 2022 Sharifah Roziah, Syed Mahzan Bohari, Abdul Manaf Mohamed Elias, Ezanee School of Business Management School of Business Management HF5415.33 Consumer Behavior. Pandemic of Covid-19 makes online purchasing of all business companies towards their consumers are extremely important. In this research, it all about the consumers behaviours when they are going online to purchase halal food products mainly among the Muslims in the period of virus pandemic. Currently, the pandemic is causing various problems that arise from the aspects of business and consumers management. Among them is about face-to-face purchases can no longer be done due to the high risk of infection. So, the opportunity to buy online becomes an option. And then, it is important to research how the related factors that influence the consumers behaviours such as spirituality, reputation, trust, and satisfaction. This research uses a quantitative method by conducting an online survey of consumers at two universities in northern Malaysia. A total of 196 respondents was responded to the online questionnaires. The results revealed that spirituality, trust, reputation, and satisfaction have positive relationship on halal logo food purchasing among the consumers during the pandemic of Covid-19. These findings have demonstrated how important the online purchasing that need to be enhanced by companies in food industry to meet their consumer’s demand. Perhaps the same approach can be further designed to cater international consumers’ demand mainly among millions of Muslims in China, Indonesia, Russia, and middle east countries. 2022 Thesis https://etd.uum.edu.my/10116/ https://etd.uum.edu.my/10116/1/depositpermission-not%20allow_s825376.pdf text eng staffonly https://etd.uum.edu.my/10116/2/s825376_01.pdf text eng staffonly https://etd.uum.edu.my/10116/3/s825376_02.pdf text eng staffonly other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Bohari, Abdul Manaf Mohamed Elias, Ezanee
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Sharifah Roziah, Syed Mahzan Consumer behaviour of halal logo food online purchasing during Covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction
description	Pandemic of Covid-19 makes online purchasing of all business companies towards their consumers are extremely important. In this research, it all about the consumers behaviours when they are going online to purchase halal food products mainly among the Muslims in the period of virus pandemic. Currently, the pandemic is causing various problems that arise from the aspects of business and consumers management. Among them is about face-to-face purchases can no longer be done due to the high risk of infection. So, the opportunity to buy online becomes an option. And then, it is important to research how the related factors that influence the consumers behaviours such as spirituality, reputation, trust, and satisfaction. This research uses a quantitative method by conducting an online survey of consumers at two universities in northern Malaysia. A total of 196 respondents was responded to the online questionnaires. The results revealed that spirituality, trust, reputation, and satisfaction have positive relationship on halal logo food purchasing among the consumers during the pandemic of Covid-19. These findings have demonstrated how important the online purchasing that need to be enhanced by companies in food industry to meet their consumer’s demand. Perhaps the same approach can be further designed to cater international consumers’ demand mainly among millions of Muslims in China, Indonesia, Russia, and middle east countries.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Sharifah Roziah, Syed Mahzan
author_facet	Sharifah Roziah, Syed Mahzan
author_sort	Sharifah Roziah, Syed Mahzan
title	Consumer behaviour of halal logo food online purchasing during Covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction
title_short	Consumer behaviour of halal logo food online purchasing during Covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction
title_full	Consumer behaviour of halal logo food online purchasing during Covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction
title_fullStr	Consumer behaviour of halal logo food online purchasing during Covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction
title_full_unstemmed	Consumer behaviour of halal logo food online purchasing during Covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction
title_sort	consumer behaviour of halal logo food online purchasing during covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2022
url	https://etd.uum.edu.my/10116/1/depositpermission-not%20allow_s825376.pdf https://etd.uum.edu.my/10116/2/s825376_01.pdf https://etd.uum.edu.my/10116/3/s825376_02.pdf
_version_	1776103745570996224

Consumer behaviour of halal logo food online purchasing during Covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction

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