CEFR aligned corpus contrastive genre analysis of sales emails of entrepreneurship undergraduates

This study investigates the generical features used in writing business discourse prepared by the undergraduates of Universiti Malaysia Kelantan (UMK). The aim of this research is to contrast the generic structure of student’s sales email and Bhatia’s (1993) sales promotional letter. Data is gathere...

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Main Author:	Nur Baiti, Ismail Shauki
Format:	Thesis
Language:	eng eng
Published:	2021
Subjects:	HB615-715 Entrepreneurship Risk and uncertainty Property
Online Access:	https://etd.uum.edu.my/10180/1/s900802_01.pdf https://etd.uum.edu.my/10180/2/s900802_02.pdf
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id	my-uum-etd.10180
record_format	uketd_dc
spelling	my-uum-etd.101802022-12-27T01:00:56Z CEFR aligned corpus contrastive genre analysis of sales emails of entrepreneurship undergraduates 2021 Nur Baiti, Ismail Shauki Sarjit Singh, Manvender Kaur Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts & Sciences HB615-715 Entrepreneurship. Risk and uncertainty. Property This study investigates the generical features used in writing business discourse prepared by the undergraduates of Universiti Malaysia Kelantan (UMK). The aim of this research is to contrast the generic structure of student’s sales email and Bhatia’s (1993) sales promotional letter. Data is gathered from the student’s assignment for English for Business subject submitted online. The methodology used in this thesis of written communication is Computer-Assisted Corpus Analysis (CACA) by Singh (2014). The particular moves and lexical frequency in both texts; Sales Reply Email and Sales Inquiry Email were manually tagged and later, categorised individually. The moves found were then analysed by two interraters before their agreement were calculated using Cohen’s kappa method. Then, the lexical variation was programmed into CLAWS Tagger and AntConc applications. The rhetorical structure of Sales Reply Emails has 9 moves while Sales Inquiry Emails has 7 moves. Nevertheless, the lexical analysis which compared students’ writings to the global CEFR scale have shown that only 35 words of C1 CEFR level are utilised by the students. Based on the findings, despite the similarities in the moves applied by the students, there are also apparent dissimilarities in terms of the content and organisation of the moves utilized. 2021 Thesis https://etd.uum.edu.my/10180/ https://etd.uum.edu.my/10180/1/s900802_01.pdf text eng 2024-11-11 staffonly https://etd.uum.edu.my/10180/2/s900802_02.pdf text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Sarjit Singh, Manvender Kaur
topic	HB615-715 Entrepreneurship Risk and uncertainty Property
spellingShingle	HB615-715 Entrepreneurship Risk and uncertainty Property Nur Baiti, Ismail Shauki CEFR aligned corpus contrastive genre analysis of sales emails of entrepreneurship undergraduates
description	This study investigates the generical features used in writing business discourse prepared by the undergraduates of Universiti Malaysia Kelantan (UMK). The aim of this research is to contrast the generic structure of student’s sales email and Bhatia’s (1993) sales promotional letter. Data is gathered from the student’s assignment for English for Business subject submitted online. The methodology used in this thesis of written communication is Computer-Assisted Corpus Analysis (CACA) by Singh (2014). The particular moves and lexical frequency in both texts; Sales Reply Email and Sales Inquiry Email were manually tagged and later, categorised individually. The moves found were then analysed by two interraters before their agreement were calculated using Cohen’s kappa method. Then, the lexical variation was programmed into CLAWS Tagger and AntConc applications. The rhetorical structure of Sales Reply Emails has 9 moves while Sales Inquiry Emails has 7 moves. Nevertheless, the lexical analysis which compared students’ writings to the global CEFR scale have shown that only 35 words of C1 CEFR level are utilised by the students. Based on the findings, despite the similarities in the moves applied by the students, there are also apparent dissimilarities in terms of the content and organisation of the moves utilized.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Nur Baiti, Ismail Shauki
author_facet	Nur Baiti, Ismail Shauki
author_sort	Nur Baiti, Ismail Shauki
title	CEFR aligned corpus contrastive genre analysis of sales emails of entrepreneurship undergraduates
title_short	CEFR aligned corpus contrastive genre analysis of sales emails of entrepreneurship undergraduates
title_full	CEFR aligned corpus contrastive genre analysis of sales emails of entrepreneurship undergraduates
title_fullStr	CEFR aligned corpus contrastive genre analysis of sales emails of entrepreneurship undergraduates
title_full_unstemmed	CEFR aligned corpus contrastive genre analysis of sales emails of entrepreneurship undergraduates
title_sort	cefr aligned corpus contrastive genre analysis of sales emails of entrepreneurship undergraduates
granting_institution	Universiti Utara Malaysia
granting_department	Awang Had Salleh Graduate School of Arts & Sciences
publishDate	2021
url	https://etd.uum.edu.my/10180/1/s900802_01.pdf https://etd.uum.edu.my/10180/2/s900802_02.pdf
_version_	1776103759747743744

CEFR aligned corpus contrastive genre analysis of sales emails of entrepreneurship undergraduates

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