The impact of product innovation on electrical and electronic product acceptance

Consumer product acceptance of electrical and electronic products is more likely to increase if the determinant contribution to product acceptance is taken into account. In order to increase the attention and understanding of the determinant contribution to product acceptance, the present study inve...

Full description

Saved in:

Bibliographic Details
Main Author:	Noraslinda, Fauzi
Format:	Thesis
Language:	eng eng eng
Published:	2022
Subjects:	TS155-194 Production management Operations management HD56-57.5 Industrial Productivity
Online Access:	https://etd.uum.edu.my/10218/1/permission%20to%20deposit-not%20allow-900922.pdf https://etd.uum.edu.my/10218/2/s900922_01.pdf https://etd.uum.edu.my/10218/3/s900922_02.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.10218
record_format	uketd_dc
spelling	my-uum-etd.102182023-01-12T00:41:54Z The impact of product innovation on electrical and electronic product acceptance 2022 Noraslinda, Fauzi Mohd Sharif, Kamal Imran Hassan, Mohamad Ghozali College of Business (COB) College of Business TS155-194 Production management. Operations management HD56-57.5 Industrial Productivity Consumer product acceptance of electrical and electronic products is more likely to increase if the determinant contribution to product acceptance is taken into account. In order to increase the attention and understanding of the determinant contribution to product acceptance, the present study investigates the relationship between the determinants' contribution (product innovation, product technological capability, product ease of use and product performance) and product acceptance as well as the moderating effect of attitude between the determinants contributions and product acceptance in electrical and electronics products in Malaysia. This study applies the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). This study used quantitative data analysis techniques as the method for data analysis. 488 Malaysian electrical and electronics customers were selected using the quota sampling technique. The data collection was obtained from the questionnaire surveys. The data collected was analyzed using both Statistical Package for the Social Sciences (SPSS) and SmartPLS 3. The results obtained from SmartPLS 3 indicated a positive relationship between all four determinants' contributions (product innovation, product technological capability, product ease of use and product performance) and product acceptance. A positive attitude towards the product results in a higher product acceptance among customers. The results also revealed that product performance mostly affects product acceptance, followed by product innovation, product technological capability and product ease of use. The study has implications for consumers, academicians, companies and researchers. This study is also expected to improve Malaysia's development and acceptance of electrical and electronics products. 2022 Thesis https://etd.uum.edu.my/10218/ https://etd.uum.edu.my/10218/1/permission%20to%20deposit-not%20allow-900922.pdf text eng staffonly https://etd.uum.edu.my/10218/2/s900922_01.pdf text eng staffonly https://etd.uum.edu.my/10218/3/s900922_02.pdf text eng staffonly other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Mohd Sharif, Kamal Imran Hassan, Mohamad Ghozali
topic	TS155-194 Production management Operations management HD56-57.5 Industrial Productivity
spellingShingle	TS155-194 Production management Operations management HD56-57.5 Industrial Productivity Noraslinda, Fauzi The impact of product innovation on electrical and electronic product acceptance
description	Consumer product acceptance of electrical and electronic products is more likely to increase if the determinant contribution to product acceptance is taken into account. In order to increase the attention and understanding of the determinant contribution to product acceptance, the present study investigates the relationship between the determinants' contribution (product innovation, product technological capability, product ease of use and product performance) and product acceptance as well as the moderating effect of attitude between the determinants contributions and product acceptance in electrical and electronics products in Malaysia. This study applies the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). This study used quantitative data analysis techniques as the method for data analysis. 488 Malaysian electrical and electronics customers were selected using the quota sampling technique. The data collection was obtained from the questionnaire surveys. The data collected was analyzed using both Statistical Package for the Social Sciences (SPSS) and SmartPLS 3. The results obtained from SmartPLS 3 indicated a positive relationship between all four determinants' contributions (product innovation, product technological capability, product ease of use and product performance) and product acceptance. A positive attitude towards the product results in a higher product acceptance among customers. The results also revealed that product performance mostly affects product acceptance, followed by product innovation, product technological capability and product ease of use. The study has implications for consumers, academicians, companies and researchers. This study is also expected to improve Malaysia's development and acceptance of electrical and electronics products.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Noraslinda, Fauzi
author_facet	Noraslinda, Fauzi
author_sort	Noraslinda, Fauzi
title	The impact of product innovation on electrical and electronic product acceptance
title_short	The impact of product innovation on electrical and electronic product acceptance
title_full	The impact of product innovation on electrical and electronic product acceptance
title_fullStr	The impact of product innovation on electrical and electronic product acceptance
title_full_unstemmed	The impact of product innovation on electrical and electronic product acceptance
title_sort	impact of product innovation on electrical and electronic product acceptance
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2022
url	https://etd.uum.edu.my/10218/1/permission%20to%20deposit-not%20allow-900922.pdf https://etd.uum.edu.my/10218/2/s900922_01.pdf https://etd.uum.edu.my/10218/3/s900922_02.pdf
_version_	1776103767853236224

The impact of product innovation on electrical and electronic product acceptance

Similar Items