Expression of courtesy in whatsapp smiley usage among undergraduates
Fast-growing of Computer Mediated Communication (CMC) usage in Malaysia has risen a concern of courtesy expression including WhatsApp smiley usage. Lack of literature focusing on this particular matter, especially in the Malaysian setting. Moreover, it is strongly recommended to expand and retest Po...
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2020
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my-uum-etd.102372024-01-28T03:00:14Z Expression of courtesy in whatsapp smiley usage among undergraduates 2020 Noorilyana, Hashim Ramli, Romlah Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Art & Sciences T58.5-58.64 Information technology HM Sociology. Fast-growing of Computer Mediated Communication (CMC) usage in Malaysia has risen a concern of courtesy expression including WhatsApp smiley usage. Lack of literature focusing on this particular matter, especially in the Malaysian setting. Moreover, it is strongly recommended to expand and retest Politeness Theory in a non-Western and online context. Previous studies have pointed out the need to address the factors influence and effect courtesy expression in online communication. Thus, this study determines the relationship between emoticons literacy; emotions and expression of courtesy, effect between emoticons literacy; emotions and expression of courtesy, and differences of demographic factors towards an expression of courtesy in WhatsApp smiley usage. This study employed a survey technique and collected data from 377 undergraduate students of Universiti Utara Malaysia. The data were analyzed using descriptive, inferential, and multivariate analysis. Results found that emoticons literacy is the best explains on the greatest effect towards the expression of courtesy in WhatsApp smiley usage. However, the results supported the majority of proposed paths pertaining to the theoretical model. Besides, the study yields an interesting result that inconsistencies with most literature where 'anger' is the most used. Telco service provider, policymakers, universities, and users will be benefited from the results as well as significance to the body of knowledge. Further retesting of Politeness theory is necessary for future studies in a future research context. 2020 Thesis https://etd.uum.edu.my/10237/ https://etd.uum.edu.my/10237/1/s819190_01.pdf text eng public https://etd.uum.edu.my/10237/2/s819190_02.pdf text eng public https://etd.uum.edu.my/10237/3/s819190_bibliography.docx text eng public other masters Universiti Utara Malaysia |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng eng eng |
| advisor |
Ramli, Romlah |
| topic |
T58.5-58.64 Information technology HM Sociology. |
| spellingShingle |
T58.5-58.64 Information technology HM Sociology. Noorilyana, Hashim Expression of courtesy in whatsapp smiley usage among undergraduates |
| description |
Fast-growing of Computer Mediated Communication (CMC) usage in Malaysia has risen a concern of courtesy expression including WhatsApp smiley usage. Lack of literature focusing on this particular matter, especially in the Malaysian setting. Moreover, it is strongly recommended to expand and retest Politeness Theory in a non-Western and online context. Previous studies have pointed out the need to address the factors influence and effect courtesy expression in online communication. Thus, this study determines the relationship between emoticons literacy; emotions and expression of courtesy, effect between emoticons literacy; emotions and expression of courtesy, and differences of demographic factors towards an expression of courtesy in WhatsApp smiley usage. This study employed a survey technique and collected data from 377 undergraduate students of Universiti Utara Malaysia. The data were analyzed using descriptive, inferential, and multivariate analysis. Results found that emoticons literacy is the best explains on the greatest effect towards the expression of courtesy in WhatsApp smiley usage. However, the results supported the majority of proposed paths pertaining to the theoretical model. Besides, the study yields an interesting result that inconsistencies with most literature where 'anger' is the most used. Telco service provider, policymakers, universities, and users will be benefited from the results as well as significance to the body of knowledge. Further retesting of Politeness theory is necessary for future studies in a future research context. |
| format |
Thesis |
| qualification_name |
other |
| qualification_level |
Master's degree |
| author |
Noorilyana, Hashim |
| author_facet |
Noorilyana, Hashim |
| author_sort |
Noorilyana, Hashim |
| title |
Expression of courtesy in whatsapp smiley usage among undergraduates |
| title_short |
Expression of courtesy in whatsapp smiley usage among undergraduates |
| title_full |
Expression of courtesy in whatsapp smiley usage among undergraduates |
| title_fullStr |
Expression of courtesy in whatsapp smiley usage among undergraduates |
| title_full_unstemmed |
Expression of courtesy in whatsapp smiley usage among undergraduates |
| title_sort |
expression of courtesy in whatsapp smiley usage among undergraduates |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
Awang Had Salleh Graduate School of Arts & Sciences |
| publishDate |
2020 |
| url |
https://etd.uum.edu.my/10237/1/s819190_01.pdf https://etd.uum.edu.my/10237/2/s819190_02.pdf https://etd.uum.edu.my/10237/3/s819190_bibliography.docx |
| _version_ |
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