Purchase intention of imported halal products among muslim consumers in Terengganu

The activity of importing goods is increasing to fulfil the demand of the local community and to establish relationships with other industries from abroad. Malaysia as a majority Muslim population consumes halal elements in each product. However, the issue arises when there are some Muslim consumers...

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Main Author:	Kamarudin, Muizzah
Format:	Thesis
Language:	eng eng
Published:	2022
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/10253/1/permission%20to%20use-ALLOWED.pdf https://etd.uum.edu.my/10253/2/s828280_01.pdf
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id	my-uum-etd.10253
record_format	uketd_dc
spelling	my-uum-etd.102532023-01-26T04:00:32Z Purchase intention of imported halal products among muslim consumers in Terengganu 2022 Kamarudin, Muizzah Ahmad Musadik, Siti Hajar Salwa College of Business (COB) College of Business HF5415.33 Consumer Behavior. The activity of importing goods is increasing to fulfil the demand of the local community and to establish relationships with other industries from abroad. Malaysia as a majority Muslim population consumes halal elements in each product. However, the issue arises when there are some Muslim consumers neglecting aspects of halal in choosing the imported product. The purpose of this study is to examine the determinants of purchase intention on imported halal products among Muslim consumers in Terengganu. This study employed a quantitative method where a questionnaire is used as a method in data collection by examining the relationship between awareness, attitude, subjective norm, perceived behavioral control and religiosity with purchase intention of imported halal products. The sample study consists of 148 of the JHEAT staff as Muslim consumers and the data was analyzed using SPSS version 25. The finding of this study reveals that there is a moderately high in level of awareness toward imported halal products. Furthermore, all five variables have a positive relationship on the purchase intention of the imported halal product. The result also found subjective norm, religiosity and perceived behavioral control are the most influential determinant of purchase intention toward imported halal products among Muslim consumers. Hence, this study will help marketers to identify the behavior of consumers. It is also beneficial for the international manufacturing industries because they can provide products that meet the criteria of Muslim consumers needs and develop an effective marketing strategy for potential consumers in Malaysia. The future study can be improved by being conduct with specific international products or to the public people and examining other factors of purchase intention in imported halal products. 2022 Thesis https://etd.uum.edu.my/10253/ https://etd.uum.edu.my/10253/1/permission%20to%20use-ALLOWED.pdf text eng staffonly https://etd.uum.edu.my/10253/2/s828280_01.pdf text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Ahmad Musadik, Siti Hajar Salwa
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Kamarudin, Muizzah Purchase intention of imported halal products among muslim consumers in Terengganu
description	The activity of importing goods is increasing to fulfil the demand of the local community and to establish relationships with other industries from abroad. Malaysia as a majority Muslim population consumes halal elements in each product. However, the issue arises when there are some Muslim consumers neglecting aspects of halal in choosing the imported product. The purpose of this study is to examine the determinants of purchase intention on imported halal products among Muslim consumers in Terengganu. This study employed a quantitative method where a questionnaire is used as a method in data collection by examining the relationship between awareness, attitude, subjective norm, perceived behavioral control and religiosity with purchase intention of imported halal products. The sample study consists of 148 of the JHEAT staff as Muslim consumers and the data was analyzed using SPSS version 25. The finding of this study reveals that there is a moderately high in level of awareness toward imported halal products. Furthermore, all five variables have a positive relationship on the purchase intention of the imported halal product. The result also found subjective norm, religiosity and perceived behavioral control are the most influential determinant of purchase intention toward imported halal products among Muslim consumers. Hence, this study will help marketers to identify the behavior of consumers. It is also beneficial for the international manufacturing industries because they can provide products that meet the criteria of Muslim consumers needs and develop an effective marketing strategy for potential consumers in Malaysia. The future study can be improved by being conduct with specific international products or to the public people and examining other factors of purchase intention in imported halal products.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Kamarudin, Muizzah
author_facet	Kamarudin, Muizzah
author_sort	Kamarudin, Muizzah
title	Purchase intention of imported halal products among muslim consumers in Terengganu
title_short	Purchase intention of imported halal products among muslim consumers in Terengganu
title_full	Purchase intention of imported halal products among muslim consumers in Terengganu
title_fullStr	Purchase intention of imported halal products among muslim consumers in Terengganu
title_full_unstemmed	Purchase intention of imported halal products among muslim consumers in Terengganu
title_sort	purchase intention of imported halal products among muslim consumers in terengganu
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2022
url	https://etd.uum.edu.my/10253/1/permission%20to%20use-ALLOWED.pdf https://etd.uum.edu.my/10253/2/s828280_01.pdf
_version_	1776103775948242944

Purchase intention of imported halal products among muslim consumers in Terengganu

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