Perception towards advertisement in Islam: A study among online sellers
Advertising has been the main element in marketing either for the products or services. Nowadays, deceit and manipulation are prominent strategies in advertising. This is accomplished by overstating or misrepresenting a product's benefits, capabilities, or qualities. Some online sellers take th...
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2022
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| Online Access: | https://etd.uum.edu.my/10261/1/permission%20to%20deposit-grant%20the%20permission-828315.pdf https://etd.uum.edu.my/10261/2/s828315_01.pdf |
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my-uum-etd.102612023-01-30T00:14:13Z Perception towards advertisement in Islam: A study among online sellers 2022 Nur Husnina Afiqah, Mohd Apandi Ahmad Musadik, Siti Hajar Salwa College of Business (COB) College of Business BP174 The practice of Islam HF5801-6182 Advertising Advertising has been the main element in marketing either for the products or services. Nowadays, deceit and manipulation are prominent strategies in advertising. This is accomplished by overstating or misrepresenting a product's benefits, capabilities, or qualities. Some online sellers take things a step further by staging rigged competitions or hiding the negative aspects of their goods. The aim of this study is to identify the perceptions of online seller towards advertisement in Islam. This research attempts to contribute to the understanding of Islamic advertising among online seller by investigating their practices in the businesses. Qualitative method along with using in-depth interviews with fifteen informants has been done for this research. Data gathered was analyzed using thematic analysis. The results showed that in general, there are different perceptions and views regarding Islamic advertisement. One of the possible reasons to explain this finding is because of the different background and knowledge among informants. This research also finds that not all online seller practice Islamic advertisement due to few reasons. Therefore, this study is hopefully will be able to contribute to a better understanding in the Islamic advertisement among online seller. It also will be able to help in guiding the relevant authorities to help online seller practice Islamic advertisement in their business. 2022 Thesis https://etd.uum.edu.my/10261/ https://etd.uum.edu.my/10261/1/permission%20to%20deposit-grant%20the%20permission-828315.pdf text eng staffonly https://etd.uum.edu.my/10261/2/s828315_01.pdf text eng public other masters Universiti Utara Malaysia |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng eng |
| advisor |
Ahmad Musadik, Siti Hajar Salwa |
| topic |
BP174 The practice of Islam HF5801-6182 Advertising |
| spellingShingle |
BP174 The practice of Islam HF5801-6182 Advertising Nur Husnina Afiqah, Mohd Apandi Perception towards advertisement in Islam: A study among online sellers |
| description |
Advertising has been the main element in marketing either for the products or services. Nowadays, deceit and manipulation are prominent strategies in advertising. This is accomplished by overstating or misrepresenting a product's benefits, capabilities, or qualities. Some online sellers take things a step further by staging rigged competitions or hiding the negative aspects of their goods. The aim of this study is to identify the perceptions of online seller towards advertisement in Islam. This research attempts to contribute to the understanding of Islamic advertising among online seller by investigating their practices in the businesses. Qualitative method along with using in-depth interviews with fifteen informants has been done for this research. Data gathered was analyzed using thematic analysis. The results showed that in general, there are different perceptions and views regarding Islamic advertisement. One of the possible reasons to explain this finding is because of the different background and knowledge among informants. This research also finds that not all online seller practice Islamic advertisement due to few reasons. Therefore, this study is hopefully will be able to contribute to a better understanding in the Islamic advertisement among online seller. It also will be able to help in guiding the relevant authorities to help online seller practice Islamic advertisement in their business. |
| format |
Thesis |
| qualification_name |
other |
| qualification_level |
Master's degree |
| author |
Nur Husnina Afiqah, Mohd Apandi |
| author_facet |
Nur Husnina Afiqah, Mohd Apandi |
| author_sort |
Nur Husnina Afiqah, Mohd Apandi |
| title |
Perception towards advertisement in Islam: A study
among online sellers |
| title_short |
Perception towards advertisement in Islam: A study
among online sellers |
| title_full |
Perception towards advertisement in Islam: A study
among online sellers |
| title_fullStr |
Perception towards advertisement in Islam: A study
among online sellers |
| title_full_unstemmed |
Perception towards advertisement in Islam: A study
among online sellers |
| title_sort |
perception towards advertisement in islam: a study
among online sellers |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
College of Business (COB) |
| publishDate |
2022 |
| url |
https://etd.uum.edu.my/10261/1/permission%20to%20deposit-grant%20the%20permission-828315.pdf https://etd.uum.edu.my/10261/2/s828315_01.pdf |
| _version_ |
1776103777865039872 |