Perception towards advertisement in Islam: A study among online sellers

Advertising has been the main element in marketing either for the products or services. Nowadays, deceit and manipulation are prominent strategies in advertising. This is accomplished by overstating or misrepresenting a product's benefits, capabilities, or qualities. Some online sellers take th...

Full description

Saved in:
Bibliographic Details
Main Author: Nur Husnina Afiqah, Mohd Apandi
Format: Thesis
Language:eng
eng
Published: 2022
Subjects:
Online Access:https://etd.uum.edu.my/10261/1/permission%20to%20deposit-grant%20the%20permission-828315.pdf
https://etd.uum.edu.my/10261/2/s828315_01.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!