The relationship between service quality, customer satisfaction, religiosity and switching intention: a study of muslimah salon and spa in Sumatera Barat, Indonesia
This study aims to identify the relationship between service quality, customer satisfaction and, religiosity and switching intention to shariah-based salon and spa in Sumatera Barat, Indonesia. From there, a conceptual framework was developed. In this research, PLS-SEM is employed to study the relat...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10273/1/s827650_01.pdf https://etd.uum.edu.my/10273/2/s827650_02.pdf |
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