Factors influence consumers’ acceptance of digital banking services at Islamic banks.

As the world moves forward to the Fourth Industry Revolution, countries have intensely pursued the development of new technology in all sectors, financial sectors included. The Covid-19 outbreak has forced consumers to shift to digital banking services which has led to rapid growth in digital bankin...

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Main Author:	Nur Farah Fadhlin, Mohamad Fuad
Format:	Thesis
Language:	eng eng eng
Published:	2022
Subjects:	HF5415.33 Consumer Behavior. HG Finance
Online Access:	https://etd.uum.edu.my/10281/1/depositpermission-not%20allow_s827328.pdf https://etd.uum.edu.my/10281/2/s827328_01.pdf https://etd.uum.edu.my/10281/3/s827328_02.pdf
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id	my-uum-etd.10281
record_format	uketd_dc
spelling	my-uum-etd.102812023-02-06T01:19:58Z Factors influence consumers’ acceptance of digital banking services at Islamic banks. 2022 Nur Farah Fadhlin, Mohamad Fuad Abd Aziz, Noriza Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. HG Finance As the world moves forward to the Fourth Industry Revolution, countries have intensely pursued the development of new technology in all sectors, financial sectors included. The Covid-19 outbreak has forced consumers to shift to digital banking services which has led to rapid growth in digital banking usage in the past few years. Bank Negara Malaysia hastened its digitization planning by announcing a new digital bank license to the five successful applicants signifies the readiness of Malaysia's economy to enter a new digital era. The entrance of these new players may consider the most significant disruption to the financial market, especially for traditional banks. The existence of new entrants undoubtedly will impose a potential threat to the traditional Islamic banks which may force them to speed up their digitalization plan to cater the consumer demand. The critical element for the success of the digitalization plan depends on the consumer's acceptance of digital banking services. This research intends to explore the factors that affect consumers' acceptance of digital banking services at Islamic banks. The factors observed for this study are perceived usefulness, perceived ease of use, security and privacy, and knowledge that has been adapted from previous studies. Online questionnaire was distributed to the 1370 employees of Majlis Amanah Rakyat (MARA), however only 300 responses were returned for this study. The findings indicate that perceived usefulness, perceived ease of use, security, and privacy have significantly influenced consumers’ acceptance of using digital banking services while knowledge has no influence on consumers’ acceptance of digital banking services at Islamic Banks. These findings will provide crucial insight into consumers' perception of current digital banking services particularly after the Covid-19 pandemic, which will support the Islamic banks to enhance the quality of their services according to consumers' demands. 2022 Thesis https://etd.uum.edu.my/10281/ https://etd.uum.edu.my/10281/1/depositpermission-not%20allow_s827328.pdf text eng staffonly https://etd.uum.edu.my/10281/2/s827328_01.pdf text eng staffonly https://etd.uum.edu.my/10281/3/s827328_02.pdf text eng staffonly other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Abd Aziz, Noriza
topic	HF5415.33 Consumer Behavior. HG Finance
spellingShingle	HF5415.33 Consumer Behavior. HG Finance Nur Farah Fadhlin, Mohamad Fuad Factors influence consumers’ acceptance of digital banking services at Islamic banks.
description	As the world moves forward to the Fourth Industry Revolution, countries have intensely pursued the development of new technology in all sectors, financial sectors included. The Covid-19 outbreak has forced consumers to shift to digital banking services which has led to rapid growth in digital banking usage in the past few years. Bank Negara Malaysia hastened its digitization planning by announcing a new digital bank license to the five successful applicants signifies the readiness of Malaysia's economy to enter a new digital era. The entrance of these new players may consider the most significant disruption to the financial market, especially for traditional banks. The existence of new entrants undoubtedly will impose a potential threat to the traditional Islamic banks which may force them to speed up their digitalization plan to cater the consumer demand. The critical element for the success of the digitalization plan depends on the consumer's acceptance of digital banking services. This research intends to explore the factors that affect consumers' acceptance of digital banking services at Islamic banks. The factors observed for this study are perceived usefulness, perceived ease of use, security and privacy, and knowledge that has been adapted from previous studies. Online questionnaire was distributed to the 1370 employees of Majlis Amanah Rakyat (MARA), however only 300 responses were returned for this study. The findings indicate that perceived usefulness, perceived ease of use, security, and privacy have significantly influenced consumers’ acceptance of using digital banking services while knowledge has no influence on consumers’ acceptance of digital banking services at Islamic Banks. These findings will provide crucial insight into consumers' perception of current digital banking services particularly after the Covid-19 pandemic, which will support the Islamic banks to enhance the quality of their services according to consumers' demands.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nur Farah Fadhlin, Mohamad Fuad
author_facet	Nur Farah Fadhlin, Mohamad Fuad
author_sort	Nur Farah Fadhlin, Mohamad Fuad
title	Factors influence consumers’ acceptance of digital banking services at Islamic banks.
title_short	Factors influence consumers’ acceptance of digital banking services at Islamic banks.
title_full	Factors influence consumers’ acceptance of digital banking services at Islamic banks.
title_fullStr	Factors influence consumers’ acceptance of digital banking services at Islamic banks.
title_full_unstemmed	Factors influence consumers’ acceptance of digital banking services at Islamic banks.
title_sort	factors influence consumers’ acceptance of digital banking services at islamic banks.
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2022
url	https://etd.uum.edu.my/10281/1/depositpermission-not%20allow_s827328.pdf https://etd.uum.edu.my/10281/2/s827328_01.pdf https://etd.uum.edu.my/10281/3/s827328_02.pdf
_version_	1776103781671370752

Factors influence consumers’ acceptance of digital banking services at Islamic banks.

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