The impact of social media influencers on purchase intention towards beauty products in Malaysia
Due to advancements in technology and social media, the popularity of social media influencers has grown, and more businesses and advertisers are utilizing them to enhance revenue and sales. This study aims to add to this field of study by examining the impact of social media influencers on the purc...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | eng eng |
| 出版: |
2022
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/10491/1/permission%20to%20use-ALLOWED.pdf https://etd.uum.edu.my/10491/2/s827842_01.pdf |
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