Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.

It is commonly stated that consumers develop brand loyalty based on their opinion of the brand itself. Consequently, there is accumulating evidence that adopting a brand perspective positively promotes brand loyalty among customers. To date, however, the purpose of this study is to examine the relat...

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Main Author:	Reetha, Subramaniam
Format:	Thesis
Language:	eng eng
Published:	2022
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/10532/1/permission%20to%20deposit-grant%20the%20permission-828445.pdf https://etd.uum.edu.my/10532/2/s828445_01.pdf
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id	my-uum-etd.10532
record_format	uketd_dc
spelling	my-uum-etd.105322023-04-30T01:30:10Z Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product. 2022 Reetha, Subramaniam Mohd Fauzi, Waida Irani Abd Rani, Shamsul Huda College of Business (COB) College of Business HF5415.33 Consumer Behavior. It is commonly stated that consumers develop brand loyalty based on their opinion of the brand itself. Consequently, there is accumulating evidence that adopting a brand perspective positively promotes brand loyalty among customers. To date, however, the purpose of this study is to examine the relationship between behavioural customer brand loyalty and online communities, brand experience, and trendiness. In addition, this study focused on the influence of three major variables on youthful cosmetic product consumers: online communities, brand experience, and trendiness. In order to study the link between the variables, a total of 384 questionnaires were distributed, each question was answered, and the data was analysed employing descriptive, Pearson correlation, and multiple regression techniques. According to the conclusions of this study, a large amount of influence on the behavioural customer brand loyalty can be attributed to online communities, brand experiences, and trendiness. Additionally, recommendations and consequences for future research and clinical practise were discussed. 2022 Thesis https://etd.uum.edu.my/10532/ https://etd.uum.edu.my/10532/1/permission%20to%20deposit-grant%20the%20permission-828445.pdf text eng staffonly https://etd.uum.edu.my/10532/2/s828445_01.pdf text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mohd Fauzi, Waida Irani Abd Rani, Shamsul Huda
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Reetha, Subramaniam Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
description	It is commonly stated that consumers develop brand loyalty based on their opinion of the brand itself. Consequently, there is accumulating evidence that adopting a brand perspective positively promotes brand loyalty among customers. To date, however, the purpose of this study is to examine the relationship between behavioural customer brand loyalty and online communities, brand experience, and trendiness. In addition, this study focused on the influence of three major variables on youthful cosmetic product consumers: online communities, brand experience, and trendiness. In order to study the link between the variables, a total of 384 questionnaires were distributed, each question was answered, and the data was analysed employing descriptive, Pearson correlation, and multiple regression techniques. According to the conclusions of this study, a large amount of influence on the behavioural customer brand loyalty can be attributed to online communities, brand experiences, and trendiness. Additionally, recommendations and consequences for future research and clinical practise were discussed.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Reetha, Subramaniam
author_facet	Reetha, Subramaniam
author_sort	Reetha, Subramaniam
title	Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
title_short	Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
title_full	Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
title_fullStr	Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
title_full_unstemmed	Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
title_sort	behavioral customer brand loyalty among young consumer. the influence of online communities, brand experience and trendiness on cosmetics product.
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2022
url	https://etd.uum.edu.my/10532/1/permission%20to%20deposit-grant%20the%20permission-828445.pdf https://etd.uum.edu.my/10532/2/s828445_01.pdf
_version_	1776103837455613952

Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.

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