Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
It is commonly stated that consumers develop brand loyalty based on their opinion of the brand itself. Consequently, there is accumulating evidence that adopting a brand perspective positively promotes brand loyalty among customers. To date, however, the purpose of this study is to examine the relat...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | eng eng |
| 出版: |
2022
|
| 主题: | |
| 在线阅读: | https://etd.uum.edu.my/10532/1/permission%20to%20deposit-grant%20the%20permission-828445.pdf https://etd.uum.edu.my/10532/2/s828445_01.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|