Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
It is commonly stated that consumers develop brand loyalty based on their opinion of the brand itself. Consequently, there is accumulating evidence that adopting a brand perspective positively promotes brand loyalty among customers. To date, however, the purpose of this study is to examine the relat...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10532/1/permission%20to%20deposit-grant%20the%20permission-828445.pdf https://etd.uum.edu.my/10532/2/s828445_01.pdf |
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