Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates

Although university treat student loyalty as a priority, there are few research available that sheds light on this phenomenon in tertiary education. Therefore, drawing upon the Expectancy-Value Theory, Commitment-Trust Theory, Expectation Disconfirmation Theory and Social Exchange Theory, the object...

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Main Author:	Alkaisi, Maysoon Khaleel Ibraheem
Format:	Thesis
Language:	eng eng eng
Published:	2023
Subjects:	HF5549-5549.5 Personnel Management Employment LB2300 Higher Education
Online Access:	https://etd.uum.edu.my/10661/1/Depositpermission-not%20allow_s901783.pdf https://etd.uum.edu.my/10661/2/s901783_01.pdf https://etd.uum.edu.my/10661/3/s901783_02.pdf
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id	my-uum-etd.10661
record_format	uketd_dc
spelling	my-uum-etd.106612023-10-12T07:22:02Z Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates 2023 Alkaisi, Maysoon Khaleel Ibraheem Ishak, Khairol Anuar School of Business Management School of Business Management HF5549-5549.5 Personnel Management. Employment LB2300 Higher Education Although university treat student loyalty as a priority, there are few research available that sheds light on this phenomenon in tertiary education. Therefore, drawing upon the Expectancy-Value Theory, Commitment-Trust Theory, Expectation Disconfirmation Theory and Social Exchange Theory, the objectives of this study were to examined the role of the students’ satisfaction in the relationship between higher education performance (academic aspects, non-academic aspects, access, program issues and reputation), relationship quality (emotional commitment, goal commitment and trust) and students’ loyalty; and the moderating role of students’ happiness on the relationship between students’ satisfaction and students’ loyalty. A total of 551 students from private higher institutions in the United Arab Emirates were selected to participate in the study using purposive sampling technique. The Partial Least Squares Structural Equation Modelling technique (Smart-PLS) was used to test the formulated hypotheses. The findings supported the hypothesized direct effects of higher education performance (academic aspects, access, program issues and reputation) on students’ satisfaction. In addition, the findings supported the hypothesized direct effects of emotional commitment on students’ satisfaction. The hypothesized direct effect of students’ satisfaction on students’ loyalty was also supported. Furthermore, students’ satisfaction mediated the effect of academic aspects, access, program issues and reputation, emotional commitment on students’ loyalty. While, students’ happiness moderated the relationship between students’ satisfaction and students’ loyalty. Therefore, in order for the higher education in the United Arab Emirates to ensure students’ satisfaction and loyalty, the school management should focus on the higher education performance, relationship quality and students’ happiness when making decisions on how to improve the institution. Finally, theoretical and practical implications are discussed. 2023 Thesis https://etd.uum.edu.my/10661/ https://etd.uum.edu.my/10661/1/Depositpermission-not%20allow_s901783.pdf text eng staffonly https://etd.uum.edu.my/10661/2/s901783_01.pdf text eng staffonly https://etd.uum.edu.my/10661/3/s901783_02.pdf text eng staffonly other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Ishak, Khairol Anuar
topic	HF5549-5549.5 Personnel Management Employment LB2300 Higher Education
spellingShingle	HF5549-5549.5 Personnel Management Employment LB2300 Higher Education Alkaisi, Maysoon Khaleel Ibraheem Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates
description	Although university treat student loyalty as a priority, there are few research available that sheds light on this phenomenon in tertiary education. Therefore, drawing upon the Expectancy-Value Theory, Commitment-Trust Theory, Expectation Disconfirmation Theory and Social Exchange Theory, the objectives of this study were to examined the role of the students’ satisfaction in the relationship between higher education performance (academic aspects, non-academic aspects, access, program issues and reputation), relationship quality (emotional commitment, goal commitment and trust) and students’ loyalty; and the moderating role of students’ happiness on the relationship between students’ satisfaction and students’ loyalty. A total of 551 students from private higher institutions in the United Arab Emirates were selected to participate in the study using purposive sampling technique. The Partial Least Squares Structural Equation Modelling technique (Smart-PLS) was used to test the formulated hypotheses. The findings supported the hypothesized direct effects of higher education performance (academic aspects, access, program issues and reputation) on students’ satisfaction. In addition, the findings supported the hypothesized direct effects of emotional commitment on students’ satisfaction. The hypothesized direct effect of students’ satisfaction on students’ loyalty was also supported. Furthermore, students’ satisfaction mediated the effect of academic aspects, access, program issues and reputation, emotional commitment on students’ loyalty. While, students’ happiness moderated the relationship between students’ satisfaction and students’ loyalty. Therefore, in order for the higher education in the United Arab Emirates to ensure students’ satisfaction and loyalty, the school management should focus on the higher education performance, relationship quality and students’ happiness when making decisions on how to improve the institution. Finally, theoretical and practical implications are discussed.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Alkaisi, Maysoon Khaleel Ibraheem
author_facet	Alkaisi, Maysoon Khaleel Ibraheem
author_sort	Alkaisi, Maysoon Khaleel Ibraheem
title	Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates
title_short	Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates
title_full	Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates
title_fullStr	Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates
title_full_unstemmed	Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates
title_sort	factors influencing students’ loyalty in the institutes of higher learning in the united arab emirates
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2023
url	https://etd.uum.edu.my/10661/1/Depositpermission-not%20allow_s901783.pdf https://etd.uum.edu.my/10661/2/s901783_01.pdf https://etd.uum.edu.my/10661/3/s901783_02.pdf
_version_	1783729397012889600

Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates

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