The influence of rewards towards job satisfaction among customer service employees
This study is conducted to determine the influence of rewards towards job satisfaction among customer service employees. the reward variable that will be asses is the promotional opportunities, job recognition and operating procedures, which represents the independent variable of this study. The rel...
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my-uum-etd.106842023-10-16T06:09:05Z The influence of rewards towards job satisfaction among customer service employees 2023 Niresha, Rajan Hassan, Zuraida School of Business Management School of Business Management HF5549-5549.5 Personnel Management. Employment This study is conducted to determine the influence of rewards towards job satisfaction among customer service employees. the reward variable that will be asses is the promotional opportunities, job recognition and operating procedures, which represents the independent variable of this study. The relevance of these variables has been affirmed based on a few different underpinning theories namely Maslow’s Theory of Motivation, Herzberg’s Theory of Motivation and Alderfer’s ERG model. This study has been conducted through Daythree Business Services Sdn Bhd with 228 respondents across Subang, who are involved in customer service-related roles. The data has been collected in a form of a questionnaire which has been uploaded and distributed through Google Forms, and the responses are then analysed using the Statistical Package for the Social Science (SPSS). To verify the significance of the independent variables towards job satisfaction, a few different analyses such as Cronbach’s Alpha reliability test, Pearson’s Correlation Analysis, and Multiple Regression Analysis. The Cronbach’s Alpha reliability test will determine the reliability strength of the collected data, in which all three variables are between a ‘good’ to ‘strong’ level of reliability. Pearson’s Correlation Analysis proves that all three variables have a ‘strong’ and positive correlation with job satisfaction. Multiple regression analysis proves that the independent variables have significant influences on job satisfaction. 2023 Thesis https://etd.uum.edu.my/10684/ https://etd.uum.edu.my/10684/1/grant%20the%20permission_s823578.pdf text eng staffonly https://etd.uum.edu.my/10684/2/s823578_01.pdf text eng 2026-04-06 staffonly https://etd.uum.edu.my/10684/3/s823578_02.pdf text eng staffonly other masters Universiti Utara Malaysia |
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Universiti Utara Malaysia |
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UUM ETD |
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eng eng eng |
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Hassan, Zuraida |
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HF5549-5549.5 Personnel Management Employment |
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HF5549-5549.5 Personnel Management Employment Niresha, Rajan The influence of rewards towards job satisfaction among customer service employees |
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This study is conducted to determine the influence of rewards towards job satisfaction among customer service employees. the reward variable that will be asses is the promotional opportunities, job recognition and operating procedures, which represents the independent variable of this study. The relevance of these variables has been affirmed based on a few different underpinning theories namely Maslow’s Theory of Motivation, Herzberg’s Theory of Motivation and Alderfer’s ERG model. This study has been conducted through Daythree Business Services Sdn Bhd with 228 respondents across Subang, who are involved in customer service-related roles. The data has been collected in a form of a questionnaire which has been uploaded and distributed through Google Forms, and the responses are then analysed using the Statistical Package for the Social Science (SPSS). To verify the significance of the independent variables towards job satisfaction, a few different analyses such as Cronbach’s Alpha reliability test, Pearson’s Correlation Analysis, and Multiple Regression Analysis. The Cronbach’s Alpha reliability test will determine the reliability strength of the collected data, in which all three variables are between a ‘good’ to ‘strong’ level of reliability. Pearson’s Correlation Analysis proves that all three variables have a ‘strong’ and positive correlation with job satisfaction. Multiple regression analysis proves that the independent variables have significant influences on job satisfaction. |
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Thesis |
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qualification_level |
Master's degree |
author |
Niresha, Rajan |
author_facet |
Niresha, Rajan |
author_sort |
Niresha, Rajan |
title |
The influence of rewards towards job satisfaction among customer service employees |
title_short |
The influence of rewards towards job satisfaction among customer service employees |
title_full |
The influence of rewards towards job satisfaction among customer service employees |
title_fullStr |
The influence of rewards towards job satisfaction among customer service employees |
title_full_unstemmed |
The influence of rewards towards job satisfaction among customer service employees |
title_sort |
influence of rewards towards job satisfaction among customer service employees |
granting_institution |
Universiti Utara Malaysia |
granting_department |
School of Business Management |
publishDate |
2023 |
url |
https://etd.uum.edu.my/10684/1/grant%20the%20permission_s823578.pdf https://etd.uum.edu.my/10684/2/s823578_01.pdf https://etd.uum.edu.my/10684/3/s823578_02.pdf |
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