The influence of rewards towards job satisfaction among customer service employees

This study is conducted to determine the influence of rewards towards job satisfaction among customer service employees. the reward variable that will be asses is the promotional opportunities, job recognition and operating procedures, which represents the independent variable of this study. The rel...

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Main Author: Niresha, Rajan
Format: Thesis
Language:eng
eng
eng
Published: 2023
Subjects:
Online Access:https://etd.uum.edu.my/10684/1/grant%20the%20permission_s823578.pdf
https://etd.uum.edu.my/10684/2/s823578_01.pdf
https://etd.uum.edu.my/10684/3/s823578_02.pdf
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spelling my-uum-etd.106842023-10-16T06:09:05Z The influence of rewards towards job satisfaction among customer service employees 2023 Niresha, Rajan Hassan, Zuraida School of Business Management School of Business Management HF5549-5549.5 Personnel Management. Employment This study is conducted to determine the influence of rewards towards job satisfaction among customer service employees. the reward variable that will be asses is the promotional opportunities, job recognition and operating procedures, which represents the independent variable of this study. The relevance of these variables has been affirmed based on a few different underpinning theories namely Maslow’s Theory of Motivation, Herzberg’s Theory of Motivation and Alderfer’s ERG model. This study has been conducted through Daythree Business Services Sdn Bhd with 228 respondents across Subang, who are involved in customer service-related roles. The data has been collected in a form of a questionnaire which has been uploaded and distributed through Google Forms, and the responses are then analysed using the Statistical Package for the Social Science (SPSS). To verify the significance of the independent variables towards job satisfaction, a few different analyses such as Cronbach’s Alpha reliability test, Pearson’s Correlation Analysis, and Multiple Regression Analysis. The Cronbach’s Alpha reliability test will determine the reliability strength of the collected data, in which all three variables are between a ‘good’ to ‘strong’ level of reliability. Pearson’s Correlation Analysis proves that all three variables have a ‘strong’ and positive correlation with job satisfaction. Multiple regression analysis proves that the independent variables have significant influences on job satisfaction. 2023 Thesis https://etd.uum.edu.my/10684/ https://etd.uum.edu.my/10684/1/grant%20the%20permission_s823578.pdf text eng staffonly https://etd.uum.edu.my/10684/2/s823578_01.pdf text eng 2026-04-06 staffonly https://etd.uum.edu.my/10684/3/s823578_02.pdf text eng staffonly other masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
eng
advisor Hassan, Zuraida
topic HF5549-5549.5 Personnel Management
Employment
spellingShingle HF5549-5549.5 Personnel Management
Employment
Niresha, Rajan
The influence of rewards towards job satisfaction among customer service employees
description This study is conducted to determine the influence of rewards towards job satisfaction among customer service employees. the reward variable that will be asses is the promotional opportunities, job recognition and operating procedures, which represents the independent variable of this study. The relevance of these variables has been affirmed based on a few different underpinning theories namely Maslow’s Theory of Motivation, Herzberg’s Theory of Motivation and Alderfer’s ERG model. This study has been conducted through Daythree Business Services Sdn Bhd with 228 respondents across Subang, who are involved in customer service-related roles. The data has been collected in a form of a questionnaire which has been uploaded and distributed through Google Forms, and the responses are then analysed using the Statistical Package for the Social Science (SPSS). To verify the significance of the independent variables towards job satisfaction, a few different analyses such as Cronbach’s Alpha reliability test, Pearson’s Correlation Analysis, and Multiple Regression Analysis. The Cronbach’s Alpha reliability test will determine the reliability strength of the collected data, in which all three variables are between a ‘good’ to ‘strong’ level of reliability. Pearson’s Correlation Analysis proves that all three variables have a ‘strong’ and positive correlation with job satisfaction. Multiple regression analysis proves that the independent variables have significant influences on job satisfaction.
format Thesis
qualification_name other
qualification_level Master's degree
author Niresha, Rajan
author_facet Niresha, Rajan
author_sort Niresha, Rajan
title The influence of rewards towards job satisfaction among customer service employees
title_short The influence of rewards towards job satisfaction among customer service employees
title_full The influence of rewards towards job satisfaction among customer service employees
title_fullStr The influence of rewards towards job satisfaction among customer service employees
title_full_unstemmed The influence of rewards towards job satisfaction among customer service employees
title_sort influence of rewards towards job satisfaction among customer service employees
granting_institution Universiti Utara Malaysia
granting_department School of Business Management
publishDate 2023
url https://etd.uum.edu.my/10684/1/grant%20the%20permission_s823578.pdf
https://etd.uum.edu.my/10684/2/s823578_01.pdf
https://etd.uum.edu.my/10684/3/s823578_02.pdf
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