Persuasive strategies: Kurdish national identity construction on Rudaw portal and its impact on receptions

The concept of national identity has been manipulated by media on account of the dichotomous representation of positive ingroup and negative outgroup. Thus, strategies of persuasion are used by media discourse producers as a rhetorical device to form a collective national identity that contributes t...

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Main Author: Khorsheed, Nahlah Nafea
Format: Thesis
Language:eng
eng
eng
Published: 2023
Subjects:
Online Access:https://etd.uum.edu.my/10688/1/permission%20to%20deposit-not%20allow-s903740.pdf
https://etd.uum.edu.my/10688/2/s903740_01.pdf
https://etd.uum.edu.my/10688/3/s903740_02.pdf
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spelling my-uum-etd.106882023-10-16T06:27:31Z Persuasive strategies: Kurdish national identity construction on Rudaw portal and its impact on receptions 2023 Khorsheed, Nahlah Nafea Dzakiria, Hisham Sarjit Singh, Manvender Kaur Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Art & Sciences T58.5-58.64 Information technology P Philology. Linguistics The concept of national identity has been manipulated by media on account of the dichotomous representation of positive ingroup and negative outgroup. Thus, strategies of persuasion are used by media discourse producers as a rhetorical device to form a collective national identity that contributes to shaping a particular social structure. Though abundant studies have investigated the construction of national identity, studies on the national identity construction from linguistical perspective in media suffer scarcity in the Kurdish context. Following Reisigl and Wodak’s (2001) Discourse-historical Approach (DHA), this study aims at examining three discursive strategies for representation of in- and out-groups focusing on the strategies of argumentation as persuasive devices and examining referential strategies and predicational strategies as the basis for the strategies of argumentation to understand the form of Kurdish national identity constructed by Rudaw media, and its impact on receptions. To address the subjectivity in DHA, keyness analysis of corpus linguistic was used for identifying topics in the texts. The data of the study are from opinion articles published on Rudaw digital portal during the years 2014-2019 and data from interviews with the commentators on these articles. The findings revealed that the use of spatialisation prevailed as a linguistic means for realisation of referential strategies to impersonalise the agents and blur the responsibility. For predicational strategies, the study discovered that the negative qualities were rather assigned to Iraq as a country and its government. Topoi were heavily depended on as means of realisation of persuasive strategies, and the prevalent topoi were topos of threat and danger and topos of disadvantage and uselessness. Finally, the study provides a framework for understanding the process followed in Rudaw media for laying down the argumentation scheme which can be a blueprint of a guideline for pedagogical means in teaching rhetorical devices of persuasion. 2023 Thesis https://etd.uum.edu.my/10688/ https://etd.uum.edu.my/10688/1/permission%20to%20deposit-not%20allow-s903740.pdf text eng staffonly https://etd.uum.edu.my/10688/2/s903740_01.pdf text eng 2026-08-08 staffonly https://etd.uum.edu.my/10688/3/s903740_02.pdf text eng staffonly other doctoral Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
eng
advisor Dzakiria, Hisham
Sarjit Singh, Manvender Kaur
topic T58.5-58.64 Information technology
T58.5-58.64 Information technology
spellingShingle T58.5-58.64 Information technology
T58.5-58.64 Information technology
Khorsheed, Nahlah Nafea
Persuasive strategies: Kurdish national identity construction on Rudaw portal and its impact on receptions
description The concept of national identity has been manipulated by media on account of the dichotomous representation of positive ingroup and negative outgroup. Thus, strategies of persuasion are used by media discourse producers as a rhetorical device to form a collective national identity that contributes to shaping a particular social structure. Though abundant studies have investigated the construction of national identity, studies on the national identity construction from linguistical perspective in media suffer scarcity in the Kurdish context. Following Reisigl and Wodak’s (2001) Discourse-historical Approach (DHA), this study aims at examining three discursive strategies for representation of in- and out-groups focusing on the strategies of argumentation as persuasive devices and examining referential strategies and predicational strategies as the basis for the strategies of argumentation to understand the form of Kurdish national identity constructed by Rudaw media, and its impact on receptions. To address the subjectivity in DHA, keyness analysis of corpus linguistic was used for identifying topics in the texts. The data of the study are from opinion articles published on Rudaw digital portal during the years 2014-2019 and data from interviews with the commentators on these articles. The findings revealed that the use of spatialisation prevailed as a linguistic means for realisation of referential strategies to impersonalise the agents and blur the responsibility. For predicational strategies, the study discovered that the negative qualities were rather assigned to Iraq as a country and its government. Topoi were heavily depended on as means of realisation of persuasive strategies, and the prevalent topoi were topos of threat and danger and topos of disadvantage and uselessness. Finally, the study provides a framework for understanding the process followed in Rudaw media for laying down the argumentation scheme which can be a blueprint of a guideline for pedagogical means in teaching rhetorical devices of persuasion.
format Thesis
qualification_name other
qualification_level Doctorate
author Khorsheed, Nahlah Nafea
author_facet Khorsheed, Nahlah Nafea
author_sort Khorsheed, Nahlah Nafea
title Persuasive strategies: Kurdish national identity construction on Rudaw portal and its impact on receptions
title_short Persuasive strategies: Kurdish national identity construction on Rudaw portal and its impact on receptions
title_full Persuasive strategies: Kurdish national identity construction on Rudaw portal and its impact on receptions
title_fullStr Persuasive strategies: Kurdish national identity construction on Rudaw portal and its impact on receptions
title_full_unstemmed Persuasive strategies: Kurdish national identity construction on Rudaw portal and its impact on receptions
title_sort persuasive strategies: kurdish national identity construction on rudaw portal and its impact on receptions
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2023
url https://etd.uum.edu.my/10688/1/permission%20to%20deposit-not%20allow-s903740.pdf
https://etd.uum.edu.my/10688/2/s903740_01.pdf
https://etd.uum.edu.my/10688/3/s903740_02.pdf
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