Sokongan francaisor, kompetensi pengurusan, teknologi maklumat dan komunikasi, kepercayaan dan prestasi francaisi di Malaysia
Franchising is one of the keys to worldwide entrepreneurial growth strategy. However, the system faces challenges in sustaining performance, especially for newly established brands. After several years of operation, too many registered franchises have become inactive in Malaysia. This scenario is du...
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| 主要作者: | |
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| 格式: | Thesis |
| 语言: | eng eng |
| 出版: |
2022
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| 主题: | |
| 在线阅读: | https://etd.uum.edu.my/10689/1/grant%20the%20permission_s900519.pdf https://etd.uum.edu.my/10689/2/s900519_01.pdf |
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