Sokongan francaisor, kompetensi pengurusan, teknologi maklumat dan komunikasi, kepercayaan dan prestasi francaisi di Malaysia

Franchising is one of the keys to worldwide entrepreneurial growth strategy. However, the system faces challenges in sustaining performance, especially for newly established brands. After several years of operation, too many registered franchises have become inactive in Malaysia. This scenario is du...

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書目詳細資料
主要作者: Siti Nur Aisyah, Alias
格式: Thesis
語言:eng
eng
出版: 2022
主題:
在線閱讀:https://etd.uum.edu.my/10689/1/grant%20the%20permission_s900519.pdf
https://etd.uum.edu.my/10689/2/s900519_01.pdf
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