Fuzzy Corporate Strategy Formulation Application System

Strategic analysis involves the decision-making process that analyzes business internal and external critical factors and plan the appropriate strategies based on the analysis of the factos. Decision-making is a dynamic process. It is complex and at times ambiguous Decision-makers encounter inform...

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Main Author:	Nooraini, Yusoff
Format:	Thesis
Language:	eng eng
Published:	2003
Subjects:	QA76.76 Fuzzy System. QA71-90 Instruments and machines
Online Access:	https://etd.uum.edu.my/1069/2/NOORAINI_BT._YUSOFF.pdf https://etd.uum.edu.my/1069/3/1.NOORAINI_BT._YUSOFF.pdf
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id	my-uum-etd.1069
record_format	uketd_dc
spelling	my-uum-etd.10692013-07-24T12:10:15Z Fuzzy Corporate Strategy Formulation Application System 2003-06-15 Nooraini, Yusoff Sekolah Siswazah Graduate School QA76.76 Fuzzy System. QA71-90 Instruments and machines Strategic analysis involves the decision-making process that analyzes business internal and external critical factors and plan the appropriate strategies based on the analysis of the factos. Decision-making is a dynamic process. It is complex and at times ambiguous Decision-makers encounter information search problem and detours, delayed feedback of results, uncertainty, ambiguity and in some cases conflict during decision-making. In many situations, strategies seem to engage in an informal causal analysis in a attempt to favourably influence decision outcomes. In this study a Fuzzy Corporate Strategy Formulation Application System was developed The system is an automated strategic formulation that embeds Artificial Intelligence technique : Fuzzy Logic for the purpose of improving the current practices of the automated strategic-formulation system. Fuzzy Logic allows computers to manipulate common sense in an uncertain world that involves knowledge of experts and other related references. The aim is to provide a business analysis tool that can assist the strategy decision-maker in a company to formulate strategies. The outcomes of the system have been validated with an expert in strategic management. The results reveal that the developed prototype is able to map the present situation of a company and to predict the possible future organization strategies, thus it has potential to assist in strategic decision-making. 2003-06 Thesis https://etd.uum.edu.my/1069/ https://etd.uum.edu.my/1069/2/NOORAINI_BT._YUSOFF.pdf application/pdf eng validuser https://etd.uum.edu.my/1069/3/1.NOORAINI_BT._YUSOFF.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	QA76.76 Fuzzy System. QA71-90 Instruments and machines
spellingShingle	QA76.76 Fuzzy System. QA71-90 Instruments and machines Nooraini, Yusoff Fuzzy Corporate Strategy Formulation Application System
description	Strategic analysis involves the decision-making process that analyzes business internal and external critical factors and plan the appropriate strategies based on the analysis of the factos. Decision-making is a dynamic process. It is complex and at times ambiguous Decision-makers encounter information search problem and detours, delayed feedback of results, uncertainty, ambiguity and in some cases conflict during decision-making. In many situations, strategies seem to engage in an informal causal analysis in a attempt to favourably influence decision outcomes. In this study a Fuzzy Corporate Strategy Formulation Application System was developed The system is an automated strategic formulation that embeds Artificial Intelligence technique : Fuzzy Logic for the purpose of improving the current practices of the automated strategic-formulation system. Fuzzy Logic allows computers to manipulate common sense in an uncertain world that involves knowledge of experts and other related references. The aim is to provide a business analysis tool that can assist the strategy decision-maker in a company to formulate strategies. The outcomes of the system have been validated with an expert in strategic management. The results reveal that the developed prototype is able to map the present situation of a company and to predict the possible future organization strategies, thus it has potential to assist in strategic decision-making.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Nooraini, Yusoff
author_facet	Nooraini, Yusoff
author_sort	Nooraini, Yusoff
title	Fuzzy Corporate Strategy Formulation Application System
title_short	Fuzzy Corporate Strategy Formulation Application System
title_full	Fuzzy Corporate Strategy Formulation Application System
title_fullStr	Fuzzy Corporate Strategy Formulation Application System
title_full_unstemmed	Fuzzy Corporate Strategy Formulation Application System
title_sort	fuzzy corporate strategy formulation application system
granting_institution	Universiti Utara Malaysia
granting_department	Sekolah Siswazah
publishDate	2003
url	https://etd.uum.edu.my/1069/2/NOORAINI_BT._YUSOFF.pdf https://etd.uum.edu.my/1069/3/1.NOORAINI_BT._YUSOFF.pdf
_version_	1747827055952658432

Fuzzy Corporate Strategy Formulation Application System

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