Business success factors for microenterprises engaging in social commerce in Malaysia

In Malaysia, online business has become integral in daily business operations. Social commerce is an emerging trend in the online business. Social commerce employs social media as a means of communication in facilitating the sale and purchase of goods and services. Entrepreneurs saw the potential of...

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Main Author:	Tan, Cin Cin
Format:	Thesis
Language:	eng eng
Published:	2023
Subjects:	HF5001-6182 Business HF1-6182 Commerce TK6570 Mobile Communication System.
Online Access:	https://etd.uum.edu.my/10745/1/permission%20to%20deposit-grant%20the%20permission-s827331.pdf https://etd.uum.edu.my/10745/2/s827331_01.pdf
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id	my-uum-etd.10745
record_format	uketd_dc
spelling	my-uum-etd.107452023-11-26T02:15:28Z Business success factors for microenterprises engaging in social commerce in Malaysia 2023 Tan, Cin Cin Mat Saat, Rafeah Ku Bahador, Ku Maisurah College of Business (COB) College of Business HF5001-6182 Business HF1-6182 Commerce TK6570 Mobile Communication System. In Malaysia, online business has become integral in daily business operations. Social commerce is an emerging trend in the online business. Social commerce employs social media as a means of communication in facilitating the sale and purchase of goods and services. Entrepreneurs saw the potential of social media to increase sales, leading to an interest in social commerce. In addition, the rapid development of social media has also led to changes in the way entrepreneurs handle their daily operations. In promoting the growth of social commerce, government provided entrepreneurship programs for entrepreneurs, such as financial aid, advisory services, and training. Yet, business failure rate, particularly among microentrepreneurs, kept increasing. This suggested a lack of business elements that should have been prioritised by online businesses. Therefore, this study aimed to investigate the success factors of microenterprises that engaged in social commerce. A qualitative method was employed to ensure that robust data was collected and the research objectives were met. Purposive sampling was adopted in collecting the data. The analysis utilized thematic analysis to obtain insights into microenterprises and social commerce. The findings of this study demonstrated the success factors of microenterprises that were engaged in social commerce as part of their business expansion. The success factors framework was made up of seven important pillars: funding, financial management, marketing, management skills, technology, supplier management and government support. All these factors contributed to the microenterprises’ growth and sustainability. These factors were crucial to the success of microenterprises. They would have to be further examined and managed to ensure the microenterprises’ growth and long-term success. Microenterprises needed to prioritize each of these success factors and develop strategies to address them, especially in confronting and to flourish in Malaysia's highly competitive social commerce industry. 2023 Thesis https://etd.uum.edu.my/10745/ https://etd.uum.edu.my/10745/1/permission%20to%20deposit-grant%20the%20permission-s827331.pdf text eng staffonly https://etd.uum.edu.my/10745/2/s827331_01.pdf text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mat Saat, Rafeah Ku Bahador, Ku Maisurah
topic	HF5001-6182 Business HF1-6182 Commerce TK6570 Mobile Communication System.
spellingShingle	HF5001-6182 Business HF1-6182 Commerce TK6570 Mobile Communication System. Tan, Cin Cin Business success factors for microenterprises engaging in social commerce in Malaysia
description	In Malaysia, online business has become integral in daily business operations. Social commerce is an emerging trend in the online business. Social commerce employs social media as a means of communication in facilitating the sale and purchase of goods and services. Entrepreneurs saw the potential of social media to increase sales, leading to an interest in social commerce. In addition, the rapid development of social media has also led to changes in the way entrepreneurs handle their daily operations. In promoting the growth of social commerce, government provided entrepreneurship programs for entrepreneurs, such as financial aid, advisory services, and training. Yet, business failure rate, particularly among microentrepreneurs, kept increasing. This suggested a lack of business elements that should have been prioritised by online businesses. Therefore, this study aimed to investigate the success factors of microenterprises that engaged in social commerce. A qualitative method was employed to ensure that robust data was collected and the research objectives were met. Purposive sampling was adopted in collecting the data. The analysis utilized thematic analysis to obtain insights into microenterprises and social commerce. The findings of this study demonstrated the success factors of microenterprises that were engaged in social commerce as part of their business expansion. The success factors framework was made up of seven important pillars: funding, financial management, marketing, management skills, technology, supplier management and government support. All these factors contributed to the microenterprises’ growth and sustainability. These factors were crucial to the success of microenterprises. They would have to be further examined and managed to ensure the microenterprises’ growth and long-term success. Microenterprises needed to prioritize each of these success factors and develop strategies to address them, especially in confronting and to flourish in Malaysia's highly competitive social commerce industry.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Tan, Cin Cin
author_facet	Tan, Cin Cin
author_sort	Tan, Cin Cin
title	Business success factors for microenterprises engaging in social commerce in Malaysia
title_short	Business success factors for microenterprises engaging in social commerce in Malaysia
title_full	Business success factors for microenterprises engaging in social commerce in Malaysia
title_fullStr	Business success factors for microenterprises engaging in social commerce in Malaysia
title_full_unstemmed	Business success factors for microenterprises engaging in social commerce in Malaysia
title_sort	business success factors for microenterprises engaging in social commerce in malaysia
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2023
url	https://etd.uum.edu.my/10745/1/permission%20to%20deposit-grant%20the%20permission-s827331.pdf https://etd.uum.edu.my/10745/2/s827331_01.pdf
_version_	1783729422344388608

Business success factors for microenterprises engaging in social commerce in Malaysia

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