Determinant factors of customer loyalty towards telecommunications services in Malaysia

Focusing on the determinant factors of customer loyalty towards telecommunications services in Malaysia, this study specifically examined the relationships of switching cost, trust, inertia, and zone of tolerance with customer loyalty as well as the moderating role of zone of tolerance in these rela...

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Bibliographic Details
Main Author: Mohd Khursani, Md Khakhir
Format: Thesis
Language:eng
eng
eng
Published: 2021
Subjects:
Online Access:https://etd.uum.edu.my/10777/1/Grant%20the%20permission_s93898.pdf
https://etd.uum.edu.my/10777/2/s93898_01.pdf
https://etd.uum.edu.my/10777/3/s93898_02.pdf
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