Determinant factors of customer loyalty towards telecommunications services in Malaysia
Focusing on the determinant factors of customer loyalty towards telecommunications services in Malaysia, this study specifically examined the relationships of switching cost, trust, inertia, and zone of tolerance with customer loyalty as well as the moderating role of zone of tolerance in these rela...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
語言: | eng eng eng |
出版: |
2021
|
主題: | |
在線閱讀: | https://etd.uum.edu.my/10777/1/Grant%20the%20permission_s93898.pdf https://etd.uum.edu.my/10777/2/s93898_01.pdf https://etd.uum.edu.my/10777/3/s93898_02.pdf |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|