The mediating effect of employee engagement on leadership styles and organizational commitment in Telekom Malaysia call centre
Highly committed to company’s overall business mission is particularly important for call centre, since agents’ behaviour and attitude has a direct impact on customer service. In employer-employee relationship, leadership plays an important role in people management in which understanding the signif...
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my-uum-etd.108252023-12-17T03:39:30Z The mediating effect of employee engagement on leadership styles and organizational commitment in Telekom Malaysia call centre 2021 Shahida Syafiqah, Abdullah Abd Rahim, Nazahah Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF Commerce. HF5548.7-5548.85 Industrial Psychology HF5546-5548.6 Office Management Highly committed to company’s overall business mission is particularly important for call centre, since agents’ behaviour and attitude has a direct impact on customer service. In employer-employee relationship, leadership plays an important role in people management in which understanding the significance of committed agents with effective leadership style enhance the success of call centre operating in today’s competitive environment. Nonetheless, previous studies discovered inconsistent results in organisational commitment and leadership styles relationship, particularly, transformational and transactional leadership styles. These inconsistencies led to a new line of research that shows how important it is to look at the effect of employee engagement as a potential mediating variable that could explain the relationship. Therefore, the present study investigated the relationships between leadership styles and organizational commitment in Telekom Malaysia call centre. Drawing upon the social exchange theory, the study also examined the mediating effect of employee engagement on the relationships between transformational leadership, transactional leadership and organizational commitment. Quantitative research design was adopted to collect the data and answer the research questions. Using a questionnaire survey, a total of 262 responses were collected from agents located in Kuala Lumpur. The data was analysed using PLS-SEM. The findings revealed that transactional leadership and employee engagement had positive influence on call centre agents’ organizational commitment, whereas, transformational leadership portrayed positive influence on employee engagement, but had no influence on organizational commitment. Employee engagement mediated the relationship between transactional leadership style and organizational commitment partially since transactional leadership style has both direct and indirect impacts on organisational commitment. Meanwhile, employee engagement fully mediated the relationship between transformational leadership style and organizational commitment. This study gives additional insight for call centre management to understand their agents better, to evaluate their existing policies and procedures, as well as to assist call centre leaders in influencing agents’ commitment and engagement. 2021 Thesis https://etd.uum.edu.my/10825/ https://etd.uum.edu.my/10825/1/Grant%20the%20permission_s94234.pdf text eng staffonly https://etd.uum.edu.my/10825/2/s94234_01.pdf text eng 2024-10-03 staffonly https://etd.uum.edu.my/10825/3/s94234_02.pdf text eng public other doctoral Universiti Utara Malaysia |
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Universiti Utara Malaysia |
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UUM ETD |
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eng eng eng |
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Abd Rahim, Nazahah |
topic |
HF Commerce. HF5548.7-5548.85 Industrial Psychology HF5546-5548.6 Office Management |
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HF Commerce. HF5548.7-5548.85 Industrial Psychology HF5546-5548.6 Office Management Shahida Syafiqah, Abdullah The mediating effect of employee engagement on leadership styles and organizational commitment in Telekom Malaysia call centre |
description |
Highly committed to company’s overall business mission is particularly important for call centre, since agents’ behaviour and attitude has a direct impact on customer service. In employer-employee relationship, leadership plays an important role in people management in which understanding the significance of committed agents with effective leadership style enhance the success of call centre operating in today’s competitive environment. Nonetheless, previous studies discovered inconsistent results in organisational commitment and leadership styles relationship, particularly, transformational and transactional leadership styles. These inconsistencies led to a new line of research that shows how important it is to look at the effect of employee engagement as a potential mediating variable that could explain the relationship. Therefore, the present study investigated the relationships between leadership styles and organizational commitment in Telekom Malaysia call centre. Drawing upon the social exchange theory, the study also examined the mediating effect of employee engagement on the relationships between transformational leadership, transactional leadership and organizational commitment. Quantitative research design was adopted to collect the data and answer the research questions. Using a questionnaire survey, a total of 262 responses were collected from agents located in Kuala Lumpur. The data was analysed using PLS-SEM. The findings revealed that transactional leadership and employee engagement had positive influence on call centre agents’ organizational commitment, whereas, transformational leadership portrayed positive influence on employee engagement, but had no influence on organizational commitment. Employee engagement mediated the relationship between transactional leadership style and organizational commitment partially since transactional leadership style has both direct and indirect impacts on organisational commitment. Meanwhile, employee engagement fully mediated the relationship between transformational leadership style and organizational commitment. This study gives additional insight for call centre management to understand their agents better, to evaluate their existing policies and procedures, as well as to assist call centre leaders in influencing agents’ commitment and engagement. |
format |
Thesis |
qualification_name |
other |
qualification_level |
Doctorate |
author |
Shahida Syafiqah, Abdullah |
author_facet |
Shahida Syafiqah, Abdullah |
author_sort |
Shahida Syafiqah, Abdullah |
title |
The mediating effect of employee engagement on leadership styles and organizational commitment in Telekom Malaysia call centre |
title_short |
The mediating effect of employee engagement on leadership styles and organizational commitment in Telekom Malaysia call centre |
title_full |
The mediating effect of employee engagement on leadership styles and organizational commitment in Telekom Malaysia call centre |
title_fullStr |
The mediating effect of employee engagement on leadership styles and organizational commitment in Telekom Malaysia call centre |
title_full_unstemmed |
The mediating effect of employee engagement on leadership styles and organizational commitment in Telekom Malaysia call centre |
title_sort |
mediating effect of employee engagement on leadership styles and organizational commitment in telekom malaysia call centre |
granting_institution |
Universiti Utara Malaysia |
granting_department |
Othman Yeop Abdullah Graduate School of Business |
publishDate |
2021 |
url |
https://etd.uum.edu.my/10825/1/Grant%20the%20permission_s94234.pdf https://etd.uum.edu.my/10825/2/s94234_01.pdf https://etd.uum.edu.my/10825/3/s94234_02.pdf |
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