The structural model of consumer intention and behaviour towards functional foods in Pakistan
Functional foods provide nutrients, prevent nutrition-related diseases and enhance physical and mental well-being. However, people in Pakistan face many nutritionrelated diseases. This study investigates the impact of procurement goals, (i.e., health, mood, convenience, sensory appeal, natural conte...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10839/1/Grant%20the%20permission_s904197.pdf https://etd.uum.edu.my/10839/2/s904197_01.pdf https://etd.uum.edu.my/10839/3/s904197_02.pdf |
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