Development of facebook performance index in Malaysia higher education institutions using critic-topsis approach
Higher Education Institutions (HEIs) in Malaysia are actively using Facebook (FB) as a platform to communicate and update current university information. FB has provided HEIs with page insights, including FB metrics viewed as criteria to measure and monitor their FB performance. Although the FB page...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10861/1/permission%20to%20deposit-not%20allow-s827903.pdf https://etd.uum.edu.my/10861/2/s827903_01.pdf https://etd.uum.edu.my/10861/3/s827903_02.pdf |
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