Audiovisual fascination tolerance in the Malaysian television material distributions

Common viewers heavily rely on dialogue listening to understand talking television content and visibly squint for better hearing during screen time. Thus, reading subtitles “to listen” requires viewer interactions to address the issues underpinning unfamiliar spoken words. This study, which used the...

Full description

Saved in:

Bibliographic Details
Main Author:	Mohd Fahmi, Sarindi
Format:	Thesis
Language:	eng eng
Published:	2023
Subjects:	T58.6-58.62 Management information systems
Online Access:	https://etd.uum.edu.my/10902/1/s824978-01.pdf https://etd.uum.edu.my/10902/2/Depositpermission_s824978.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.10902
record_format	uketd_dc
spelling	my-uum-etd.109022024-01-18T06:23:26Z Audiovisual fascination tolerance in the Malaysian television material distributions 2023 Mohd Fahmi, Sarindi Zainal Abidin, Ahmad Hisham Abdul Hamid, Mohd Noor Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts & Sciences T58.6-58.62 Management information systems Common viewers heavily rely on dialogue listening to understand talking television content and visibly squint for better hearing during screen time. Thus, reading subtitles “to listen” requires viewer interactions to address the issues underpinning unfamiliar spoken words. This study, which used the cognitive load theory (CLT), cognitive theory of multimedia learning (CTML), and semiotic modes multimodal approach as a framework, revealed a better substitution of sound effects, narration, and subtitle works in an individual’s cognitive system by reducing. These elements were compared against music substitution. Based on the study, listening to a dialogue per se and disruptive fancy music proved less significant to the universal audience reception and definition through dialogue and music. The current work used quantitative approaches of percentage, mean, and mode. The variable (XN, MN, XS, MS, SN, MNS, and XNS) correlations were analysed using ANOVA and the Tukey Post-Hoc test. Notably, the instrument quantified the disruption resulting from sound against subtitles (Q2) and competition among extraneous and intrinsic (Q3), which embraced change to the audience’s cognitive system. Both male and female students and civil servant officers (n = 112) from various disciplines were selected as study samples. Resultantly, sound effects reflected a lower cognitive disturbance against subtitles and narration. Competition between extraneous and intrinsic was also lower for sound effects to be worked with subtitles and narration. Industry players should focus on the concept of sound effects-verbal sound information-subtitle semiotic modes with emphasis on theambient sound recording on filming for the audio split channel. 2023 Thesis https://etd.uum.edu.my/10902/ https://etd.uum.edu.my/10902/1/s824978-01.pdf text eng public https://etd.uum.edu.my/10902/2/Depositpermission_s824978.pdf text eng staffonly other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Zainal Abidin, Ahmad Hisham Abdul Hamid, Mohd Noor
topic	T58.6-58.62 Management information systems
spellingShingle	T58.6-58.62 Management information systems Mohd Fahmi, Sarindi Audiovisual fascination tolerance in the Malaysian television material distributions
description	Common viewers heavily rely on dialogue listening to understand talking television content and visibly squint for better hearing during screen time. Thus, reading subtitles “to listen” requires viewer interactions to address the issues underpinning unfamiliar spoken words. This study, which used the cognitive load theory (CLT), cognitive theory of multimedia learning (CTML), and semiotic modes multimodal approach as a framework, revealed a better substitution of sound effects, narration, and subtitle works in an individual’s cognitive system by reducing. These elements were compared against music substitution. Based on the study, listening to a dialogue per se and disruptive fancy music proved less significant to the universal audience reception and definition through dialogue and music. The current work used quantitative approaches of percentage, mean, and mode. The variable (XN, MN, XS, MS, SN, MNS, and XNS) correlations were analysed using ANOVA and the Tukey Post-Hoc test. Notably, the instrument quantified the disruption resulting from sound against subtitles (Q2) and competition among extraneous and intrinsic (Q3), which embraced change to the audience’s cognitive system. Both male and female students and civil servant officers (n = 112) from various disciplines were selected as study samples. Resultantly, sound effects reflected a lower cognitive disturbance against subtitles and narration. Competition between extraneous and intrinsic was also lower for sound effects to be worked with subtitles and narration. Industry players should focus on the concept of sound effects-verbal sound information-subtitle semiotic modes with emphasis on theambient sound recording on filming for the audio split channel.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Mohd Fahmi, Sarindi
author_facet	Mohd Fahmi, Sarindi
author_sort	Mohd Fahmi, Sarindi
title	Audiovisual fascination tolerance in the Malaysian television material distributions
title_short	Audiovisual fascination tolerance in the Malaysian television material distributions
title_full	Audiovisual fascination tolerance in the Malaysian television material distributions
title_fullStr	Audiovisual fascination tolerance in the Malaysian television material distributions
title_full_unstemmed	Audiovisual fascination tolerance in the Malaysian television material distributions
title_sort	audiovisual fascination tolerance in the malaysian television material distributions
granting_institution	Universiti Utara Malaysia
granting_department	Awang Had Salleh Graduate School of Arts & Sciences
publishDate	2023
url	https://etd.uum.edu.my/10902/1/s824978-01.pdf https://etd.uum.edu.my/10902/2/Depositpermission_s824978.pdf
_version_	1794023785345581056

Audiovisual fascination tolerance in the Malaysian television material distributions

Similar Items