The effect of consumer's need for uniqueness and emotional experience on brand pride: The mediating role of electronic word-of-mouth
Brand pride generates positive emotions and increases brand loyalty, leading to more word-of- mouth advertising. It is necessary to emphasize the need to raise awareness of national cosmetics and promote beauty through simplicity and originality. This study investigates the effect of consumer’s need...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | eng eng |
| 出版: |
2023
|
| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/10909/1/permission%20to%20deposit-grant%20the%20permission-s904204.pdf https://etd.uum.edu.my/10909/2/s904204_01.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
成為第一個發表評論!