Pilihan Destinasi oleh Pelancong Asing : Satu Analisa Menggunakan Teknik Proses Hirarki Analisis (PHA)

This study was carried out to determine the attractions that influence tourists in choosing their destination(s) before starting their journey. Furthermore, this study as aims to determine the main attractions in the thee ASEAN countries namely Malaysia. Thailand and Indonesia. The data for this stu...

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Main Author:	Norhaslinda, Zainal Abidin
Format:	Thesis
Language:	eng eng
Published:	2003
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	https://etd.uum.edu.my/1092/1/NORHAZLINDA_BT._ZAINAL_ABIDIN.pdf https://etd.uum.edu.my/1092/2/1.NORHAZLINDA_BT._ZAINAL_ABIDIN.pdf
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id	my-uum-etd.1092
record_format	uketd_dc
spelling	my-uum-etd.10922013-07-24T12:10:21Z Pilihan Destinasi oleh Pelancong Asing : Satu Analisa Menggunakan Teknik Proses Hirarki Analisis (PHA) 2003-10-08 Norhaslinda, Zainal Abidin Sekolah Siswazah Graduate School G154.9-155.8 Travel and state. Tourism This study was carried out to determine the attractions that influence tourists in choosing their destination(s) before starting their journey. Furthermore, this study as aims to determine the main attractions in the thee ASEAN countries namely Malaysia. Thailand and Indonesia. The data for this study were collected through personnel interview at seven locations in Peninsular Malaysia using questionnaires. A technique called Analytical Hierarchy Process (AHP) was used. AHP is a tool in Multiple Criteria Decision Making in the field of Operational Research (OR). In this study, AHP analyses the data using pairwise comparison to find out the preferences for six attraction factors attraction. This study shows that ‘safety’ is the most important factorr in influencing the selection of tourism destination(s). This is followed by ‘value for money’ beautiful beaches and the availability of facilities for sea-sport, ‘cultural and historical sites’. ‘nightlife and entertainnient‘ and finally ‘adventure and wilderness‘. This analysis shows that Thailand is Malaysia‘s closest competitor and is the most favourite destination by the long-haul tourists. Meanwhile, this study also shows that Malaysia have the potential to be more successful due to it being the main destination chosen by the various types of respondents based on the six factors. 2003-10 Thesis https://etd.uum.edu.my/1092/ https://etd.uum.edu.my/1092/1/NORHAZLINDA_BT._ZAINAL_ABIDIN.pdf application/pdf eng validuser https://etd.uum.edu.my/1092/2/1.NORHAZLINDA_BT._ZAINAL_ABIDIN.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Norhaslinda, Zainal Abidin Pilihan Destinasi oleh Pelancong Asing : Satu Analisa Menggunakan Teknik Proses Hirarki Analisis (PHA)
description	This study was carried out to determine the attractions that influence tourists in choosing their destination(s) before starting their journey. Furthermore, this study as aims to determine the main attractions in the thee ASEAN countries namely Malaysia. Thailand and Indonesia. The data for this study were collected through personnel interview at seven locations in Peninsular Malaysia using questionnaires. A technique called Analytical Hierarchy Process (AHP) was used. AHP is a tool in Multiple Criteria Decision Making in the field of Operational Research (OR). In this study, AHP analyses the data using pairwise comparison to find out the preferences for six attraction factors attraction. This study shows that ‘safety’ is the most important factorr in influencing the selection of tourism destination(s). This is followed by ‘value for money’ beautiful beaches and the availability of facilities for sea-sport, ‘cultural and historical sites’. ‘nightlife and entertainnient‘ and finally ‘adventure and wilderness‘. This analysis shows that Thailand is Malaysia‘s closest competitor and is the most favourite destination by the long-haul tourists. Meanwhile, this study also shows that Malaysia have the potential to be more successful due to it being the main destination chosen by the various types of respondents based on the six factors.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Norhaslinda, Zainal Abidin
author_facet	Norhaslinda, Zainal Abidin
author_sort	Norhaslinda, Zainal Abidin
title	Pilihan Destinasi oleh Pelancong Asing : Satu Analisa Menggunakan Teknik Proses Hirarki Analisis (PHA)
title_short	Pilihan Destinasi oleh Pelancong Asing : Satu Analisa Menggunakan Teknik Proses Hirarki Analisis (PHA)
title_full	Pilihan Destinasi oleh Pelancong Asing : Satu Analisa Menggunakan Teknik Proses Hirarki Analisis (PHA)
title_fullStr	Pilihan Destinasi oleh Pelancong Asing : Satu Analisa Menggunakan Teknik Proses Hirarki Analisis (PHA)
title_full_unstemmed	Pilihan Destinasi oleh Pelancong Asing : Satu Analisa Menggunakan Teknik Proses Hirarki Analisis (PHA)
title_sort	pilihan destinasi oleh pelancong asing : satu analisa menggunakan teknik proses hirarki analisis (pha)
granting_institution	Universiti Utara Malaysia
granting_department	Sekolah Siswazah
publishDate	2003
url	https://etd.uum.edu.my/1092/1/NORHAZLINDA_BT._ZAINAL_ABIDIN.pdf https://etd.uum.edu.my/1092/2/1.NORHAZLINDA_BT._ZAINAL_ABIDIN.pdf
_version_	1747827068979118080

Pilihan Destinasi oleh Pelancong Asing : Satu Analisa Menggunakan Teknik Proses Hirarki Analisis (PHA)

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