Moderating effect of trust toward online purchase intention among customer in Malaysia

Due to technological improvements, internet shopping is now a part of our life. Shopping and daily living would not be seamlessly possible without the Internet due to the wide variety of online products and services. Online purchase intentions are more dependent on business technology integration on...

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Main Author:	Roskifzan, Othman
Format:	Thesis
Language:	eng eng eng
Published:	2023
Subjects:	HF5415.33 Consumer Behavior. T Technology (General)
Online Access:	https://etd.uum.edu.my/10923/1/Depositpermission-not%20allow_s900356.pdf https://etd.uum.edu.my/10923/2/s900356_01.pdf https://etd.uum.edu.my/10923/3/s900356_02.pdf
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id	my-uum-etd.10923
record_format	uketd_dc
spelling	my-uum-etd.109232024-01-23T07:14:22Z Moderating effect of trust toward online purchase intention among customer in Malaysia 2023 Roskifzan, Othman Mohd Sharif, Kamal Imran Hassan, Mohamad Ghozali College of Business (COB) College of Business (COB) HF5415.33 Consumer Behavior. T Technology (General) Due to technological improvements, internet shopping is now a part of our life. Shopping and daily living would not be seamlessly possible without the Internet due to the wide variety of online products and services. Online purchase intentions are more dependent on business technology integration on the degree of customer confidence, product, perceived security, and customer experience information from electronic word of mouth conversations. Several issues identified related to online shopping result in customer dissatisfaction, including products, security not guaranteed, and sellers creating false information over the Internet to influence customers' purchasing decisions. Manufacturing companies are pressured to implement technology integration as it is the basis for the integrated consumption data by Industry 4.0. The objective of this research is to examine the relationship between the factors of the product, perceived security, electronic word of mouth and online technology integration, as well as the moderating effect of trust. The design of this study is based on the survey method using the questionnaire as a tool to collect primary data. The respondents of this study are made up of 388 customers comprising the public online customers in Malaysia. IBM SPSS 20.0 and Smart PLS 3 software are used to analyse respondents’ primary data. Online technology integration variables do not significantly affect online purchase intentions, according to the results of the hypothesis testing for direct effect, except for products, perceived security and electronic word of mouth affect customers' online purchase intentions in Malaysia. Meanwhile the results of the hypothesis testing for the indirect effect of the moderators, has shown that only the electronic word of mouth factor has a significant relationship between trust and the intention to buy online whereas the other factors are not significant. Theoretically, this research contribute to the existing body of knowledge in the field of technology integration. 2023 Thesis https://etd.uum.edu.my/10923/ https://etd.uum.edu.my/10923/1/Depositpermission-not%20allow_s900356.pdf text eng staffonly https://etd.uum.edu.my/10923/2/s900356_01.pdf text eng 2026-03-31 staffonly https://etd.uum.edu.my/10923/3/s900356_02.pdf text eng staffonly other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Mohd Sharif, Kamal Imran Hassan, Mohamad Ghozali
topic	HF5415.33 Consumer Behavior. T Technology (General)
spellingShingle	HF5415.33 Consumer Behavior. T Technology (General) Roskifzan, Othman Moderating effect of trust toward online purchase intention among customer in Malaysia
description	Due to technological improvements, internet shopping is now a part of our life. Shopping and daily living would not be seamlessly possible without the Internet due to the wide variety of online products and services. Online purchase intentions are more dependent on business technology integration on the degree of customer confidence, product, perceived security, and customer experience information from electronic word of mouth conversations. Several issues identified related to online shopping result in customer dissatisfaction, including products, security not guaranteed, and sellers creating false information over the Internet to influence customers' purchasing decisions. Manufacturing companies are pressured to implement technology integration as it is the basis for the integrated consumption data by Industry 4.0. The objective of this research is to examine the relationship between the factors of the product, perceived security, electronic word of mouth and online technology integration, as well as the moderating effect of trust. The design of this study is based on the survey method using the questionnaire as a tool to collect primary data. The respondents of this study are made up of 388 customers comprising the public online customers in Malaysia. IBM SPSS 20.0 and Smart PLS 3 software are used to analyse respondents’ primary data. Online technology integration variables do not significantly affect online purchase intentions, according to the results of the hypothesis testing for direct effect, except for products, perceived security and electronic word of mouth affect customers' online purchase intentions in Malaysia. Meanwhile the results of the hypothesis testing for the indirect effect of the moderators, has shown that only the electronic word of mouth factor has a significant relationship between trust and the intention to buy online whereas the other factors are not significant. Theoretically, this research contribute to the existing body of knowledge in the field of technology integration.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Roskifzan, Othman
author_facet	Roskifzan, Othman
author_sort	Roskifzan, Othman
title	Moderating effect of trust toward online purchase intention among customer in Malaysia
title_short	Moderating effect of trust toward online purchase intention among customer in Malaysia
title_full	Moderating effect of trust toward online purchase intention among customer in Malaysia
title_fullStr	Moderating effect of trust toward online purchase intention among customer in Malaysia
title_full_unstemmed	Moderating effect of trust toward online purchase intention among customer in Malaysia
title_sort	moderating effect of trust toward online purchase intention among customer in malaysia
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2023
url	https://etd.uum.edu.my/10923/1/Depositpermission-not%20allow_s900356.pdf https://etd.uum.edu.my/10923/2/s900356_01.pdf https://etd.uum.edu.my/10923/3/s900356_02.pdf
_version_	1794023789994967040

Moderating effect of trust toward online purchase intention among customer in Malaysia

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