Factors influencing Malaysian consumers’ intention to purchase electric vehicles

The transition from petrol to electric vehicles (EVs) is a challenge for emerging markets in Malaysia. According to data from the Malaysian Automobile Association (MAA), Malaysian electric vehicle sales in 2022 will be only 2,631 units. By comparison, total vehicle sales nationwide are about 720,000...

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Main Author:	Xinyu, Zhu
Format:	Thesis
Language:	eng eng
Published:	2023
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/10931/1/Depositpermission-s830620.pdf https://etd.uum.edu.my/10931/2/s830620_01.pdf
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id	my-uum-etd.10931
record_format	uketd_dc
spelling	my-uum-etd.109312024-01-28T01:13:41Z Factors influencing Malaysian consumers’ intention to purchase electric vehicles 2023 Xinyu, Zhu Lamsali, Hendrik College of Business (COB) College of Business (COB) HF5415.33 Consumer Behavior. The transition from petrol to electric vehicles (EVs) is a challenge for emerging markets in Malaysia. According to data from the Malaysian Automobile Association (MAA), Malaysian electric vehicle sales in 2022 will be only 2,631 units. By comparison, total vehicle sales nationwide are about 720,000 units. Research related to purchase intention of electric vehicles in Malaysia is still limited. At the same time, there is also a lack of research focusing on attitude as a moderating variable. Hence, the research objective of this paper is to identify the factors that influence Malaysian consumers’ intention to purchase electric vehicles. In order to achieve these goals, this study established a research framework based on the Technology Acceptance Model (TAM), adopted quantitative research methods, conducted a questionnaire survey, and randomly selected 102 participants in Malaysia as a sample to understand the factors that influence consumers' intention to purchase electric vehicles. In this study, survey data were analyzed using IBM SPSS. The analysis results show that both perceived ease of use and perceived usefulness have a positive impact on consumers' intention to purchase electric vehicles. This study also found that consumers' attitudes towards electric vehicles can play a moderating effect in the relationship between perceived usefulness and purchase intention, and between perceived ease of use and purchase intention. According to our survey results, it is necessary to speed up the popularization of electric vehicle knowledge so that more consumers can develop a positive attitude towards electric vehicles, thus changing their perceived usefulness of electric vehicles and thereby increasing their purchase intention. This study, fills the research gap on the moderating effect of consumers’ attitude towards EV. Furthermore, the results of this study can serve as a basis for policy makers to formulate appropriate policies and provide guidance to EV companies targeting Malaysian consumers. For future research in this area, it is suggested that the sample size collected could be expanded to be as representative of the entire Malaysian EV market as possible and keep questionnaire questions up to date with technological trends 2023 Thesis https://etd.uum.edu.my/10931/ https://etd.uum.edu.my/10931/1/Depositpermission-s830620.pdf text eng staffonly https://etd.uum.edu.my/10931/2/s830620_01.pdf text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Lamsali, Hendrik
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Xinyu, Zhu Factors influencing Malaysian consumers’ intention to purchase electric vehicles
description	The transition from petrol to electric vehicles (EVs) is a challenge for emerging markets in Malaysia. According to data from the Malaysian Automobile Association (MAA), Malaysian electric vehicle sales in 2022 will be only 2,631 units. By comparison, total vehicle sales nationwide are about 720,000 units. Research related to purchase intention of electric vehicles in Malaysia is still limited. At the same time, there is also a lack of research focusing on attitude as a moderating variable. Hence, the research objective of this paper is to identify the factors that influence Malaysian consumers’ intention to purchase electric vehicles. In order to achieve these goals, this study established a research framework based on the Technology Acceptance Model (TAM), adopted quantitative research methods, conducted a questionnaire survey, and randomly selected 102 participants in Malaysia as a sample to understand the factors that influence consumers' intention to purchase electric vehicles. In this study, survey data were analyzed using IBM SPSS. The analysis results show that both perceived ease of use and perceived usefulness have a positive impact on consumers' intention to purchase electric vehicles. This study also found that consumers' attitudes towards electric vehicles can play a moderating effect in the relationship between perceived usefulness and purchase intention, and between perceived ease of use and purchase intention. According to our survey results, it is necessary to speed up the popularization of electric vehicle knowledge so that more consumers can develop a positive attitude towards electric vehicles, thus changing their perceived usefulness of electric vehicles and thereby increasing their purchase intention. This study, fills the research gap on the moderating effect of consumers’ attitude towards EV. Furthermore, the results of this study can serve as a basis for policy makers to formulate appropriate policies and provide guidance to EV companies targeting Malaysian consumers. For future research in this area, it is suggested that the sample size collected could be expanded to be as representative of the entire Malaysian EV market as possible and keep questionnaire questions up to date with technological trends
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Xinyu, Zhu
author_facet	Xinyu, Zhu
author_sort	Xinyu, Zhu
title	Factors influencing Malaysian consumers’ intention to purchase electric vehicles
title_short	Factors influencing Malaysian consumers’ intention to purchase electric vehicles
title_full	Factors influencing Malaysian consumers’ intention to purchase electric vehicles
title_fullStr	Factors influencing Malaysian consumers’ intention to purchase electric vehicles
title_full_unstemmed	Factors influencing Malaysian consumers’ intention to purchase electric vehicles
title_sort	factors influencing malaysian consumers’ intention to purchase electric vehicles
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2023
url	https://etd.uum.edu.my/10931/1/Depositpermission-s830620.pdf https://etd.uum.edu.my/10931/2/s830620_01.pdf
_version_	1794023791476604928

Factors influencing Malaysian consumers’ intention to purchase electric vehicles

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